Verkada · 1 month ago
Brand Marketing Campaign Manager
San Mateo, CA United States
Full-time
Onsite
Mid, Senior Level
$130K/yr - $185K/yr
5+ years expVerkada is transforming how organizations protect their people and places with an integrated, AI-powered platform. They are seeking a Brand Marketing Campaign Manager to define and deliver programs that enhance Verkada’s brand through integrated campaigns across various channels, while managing budgets and collaborating with multiple teams to drive brand awareness and engagement.
Artificial Intelligence (AI)Enterprise SoftwareInternet of ThingsPhysical SecuritySmart Building
No H1B
Responsibilities
Develop and execute multi-channel brand campaigns that elevate Verkada’s awareness and perception in the market
Partner with the Integrated Campaigns, Creative, Demand Gen and Comms teams to launch storytelling-driven programs across CTV, social, podcasts, digital, out-of-home, and experiential
Manage and optimize paid media budgets to ensure efficient spend and measurable brand impact
Create campaign messaging, provide visual direction, and develop toolkits that align with Verkada’s brand voice and design system
Own marketing campaign strategy and execution to meet VerkadaOne attendance and engagement goals
Partner with Sales to build toolkits, incentives, and outreach programs that convert customers and partners into attendees
Integrate VerkadaOne into broader brand and awareness campaigns to amplify reach and consistency
Track key metrics, analyze results, and use data to optimize campaign performance and future planning
Report outcomes and learnings to leadership, with a focus on ROI and channel effectiveness
Maintain brand integrity across all marketing touchpoints including web, social, email, paid placements, and event creative
Work closely with cross-functional teams (Brand Creative, Product Marketing, Demand Gen, Creative, and Events) to align priorities and coordinate execution
Manage timelines, budgets, vendors, and reviews to deliver high-quality campaigns on time and on budget
Qualification
Required
5-8+ years of experience in integrated marketing, campaign management, or brand marketing, preferably in B2B or technology
Proven experience owning and managing marketing budgets across paid channels (digital, social, OOH, sponsorships, etc.)
Demonstrated success launching brand awareness or integrated campaigns that drive measurable business outcomes
Strong project management, organizational, and cross-functional collaboration skills
Excellent communication and creative judgment with an eye for brand storytelling
Familiarity with CRM and marketing automation tools (Salesforce, HubSpot, Marketo, etc.)
Self-starter with a proactive, problem-solving mindset and ability to thrive in a fast-paced environment
Willingness to be onsite in San Mateo, CA, five days a week, and travel occasionally for regional events
Benefits
Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
Nationwide medical, vision and dental coverage
Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
Expanded mental health support
Paid parental leave policy & fertility benefits
Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
Professional development stipend
Fertility Stipend
Wellness/fitness benefits
Healthy lunches provided daily
Commuter benefits
Company
Verkada
A leader in cloud physical security, Verkada protects people and places with an integrated, AI-powered platform.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$814.3MKey Investors
CapitalGGeneral CatalystAlkeon Capital
2025-12-03Series Unknown· $20M
2025-09-01Debt Financing· $150M
2025-02-19Series E· $200M
Leadership Team
Filip Kaliszan
Founder & CEO
Benjamin Bercovitz
Co-founder
Recent News
Company data provided by crunchbase