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ReachMobi · 1 day ago

Digital Media Buyer

Bonita Springs, FL

Full-time

Hybrid

Entry, Mid Level

2+ years exp

ReachMobi is an industry-leading mobile app developer dedicated to enhancing user experiences through tailored mobile applications. The Digital Media Buyer will develop and optimize digital distribution partnerships, manage digital media buying, and analyze campaign effectiveness to drive traffic and engagement for mobile applications.

AdvertisingAppsDigital MarketingInternet

Comp. & Benefits

H1B Sponsored

Hiring Manager

Emily Pyatt, PHR

Responsibilities

You will develop, deploy, and optimize digital distribution partnerships with key platforms and providers

Organize digital media buying using major display, search, and social networks to drive traffic to owned and operated mobile applications

Perform market research to refine paid media strategies and identify marketplace opportunities for new products and marketing pitches

Have a creative knack for constructing killer ad copy and can drive brass-tacks cost per action (CPA) performance across a variety of media types and cost structure, be it on a cost per impression (CPM), cost per click (CPC), or cost per install (CPI) basis

Analyze, review, and report on effectiveness of campaigns and provide insights/recommendations

Text and image creative creation, split testing, and

Know to the ins and outs of user-base segmentation, and how to identify and scale profitable cohorts

Source level bid optimizations to hit product LTV and ROI

Qualification

Mobile ad campaignsData analysisExcel proficiencySQL experiencePhotoshop skillsAd copy creationUser-base segmentationCreative skills

Required

2+ years of professional experience running performance based (CPC/CPI/CPA) mobile ad campaigns on a variety of mediums – Facebook, Google, Affiliate Networks and other buying platforms

Experience analyzing conversion rates, click-through rates, retention rates, lifetime value (LTV) and other common KPI's

Proficient with Excel (Pivot tables, Data Visualization, VLOOKUP, SUMIF)

Firsthand experience creating ad copy – text and image

Experience with SQL

Advanced Photoshop skills, Illustrator experience

Mobile advertising experience

Excellent interpretive skills, with the ability to translate raw data into actionable outcomes

Benefits

Unlimited Paid Time Off along with 10 paid holidays

401k match up to 4%

Health/Vision/Dental

Flexible Spending Accounts

Life Insurance, AD&D, STD and LTD 100% employer paid

Sponsorship available

Complimentary snacks, beverages, beer fridge, as well as catered lunches

Regular company-sponsored social events to connect with your team and fellow colleagues!

Company

ReachMobi

ReachMobi connects massive mobile audiences with the content that influences the world, Reach, grow and engage audience.

Founded in 2010

Philadelphia, Pennsylvania, USA

51-200 employees

https://reachmobi.com/

H1B Sponsorship

ReachMobi has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (5)

2024 (2)

2023 (5)

2022 (7)

2021 (3)

2020 (5)