Power Digital Marketing · 5 months ago
Senior CPG Account Manager, Client Experience
United States
Full-time
Remote
Senior Level
5+ years expPower Digital Marketing is a tech-enabled growth firm focused on marketing, consulting, and data intelligence. The Senior CPG Account Manager will work closely with clients in the CPG/Retail space to develop and execute performance marketing strategies across various digital channels, ensuring alignment with client objectives and fostering strong relationships.
Marketing & Advertising
Responsibilities
Manages day-to-day client communication which includes but not limited to strategic updates, workflow and approval updates proactively keeping both clients and internal teams informed
Adheres to the outlined scope of work and demonstrates excellent follow-through by managing action items through to completion; Maintains forward momentum by identifying and overcoming roadblocks
Develops integrated marketing plans that deliver against client marketing and business objectives; Supports the development of cross-channel performance forecasts and media plans
Leverages data and analytics, such as first party data tools like Google Analytics and Shopify, to identify strategic opportunities; Translates learnings into clear and concise reporting with actionable next steps
Builds strong client relationships and establishes Power Digital as a trusted partner through exceptional communication and deep brand knowledge; Builds collaborative relationships among internal account teams
Manages a diverse set of clients totaling up to $200K in monthly recurring revenue
Facilitates the contract renewal strategy, presentation and proposal development alongside the Account Director to extend client partnerships
Works with the Account Director and the internal account team to identify additional strategies to improve performance and expand client partnerships
Helps improve and develop account management processes across a variety of areas: communication, strategy, reporting, retention and service expansions, among others
Participates in the account manager training curriculum by developing content, leading training sessions, or providing individual coaching
Identifies a focus area within the department that aligns with the individual’s skill set; Creates a roadmap alongside the manager to enhance and optimize that focus area (e.g., Training, Reporting, Talent Acquisition)
Employ AI technologies to enhance and optimize business processes
Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
Responsible for other tasks and projects as assigned by Client Services department leadership, as needed
Qualification
Required
Bachelor's Degree in Marketing, Communication or related discipline
5-8 years digital marketing experience. Preferred experience executing cross-channel plans
At least 2-3 years spearheading cross-channel marketing plans at scale and leveraging data in execution
Cross-channel account management experience required - at least 2 years
Advanced understanding of digital marketing and experience in earned media, paid media, owned media, attribution, reporting, optimization, etc. - experience in data-driven marketing is critical
Hands-on experience with Google Analytics and/or other first-party reporting platforms (Shopify, Salesforce Marketing Cloud, Adobe, etc.)
Campaign leadership skills for end-to-end campaign development supporting: strategy, segmentation, targeting, etc. in a multi-channel environment
Strong relationship skills, supported by strategic consulting skills and technical curiosity
Demonstrated history of excellent written and verbal executive communication
Highly dependable, self-starter, high energy, positive attitude with good organization, and time management skills
Ability to manage multiple projects simultaneously, collaborate across different teams, and thrive in a fast-paced environment
Entrepreneurial spirit with a passion for problem-solving, continued learning, and personal growth
Benefits
Base salary + commission opportunities
Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
401(k) plan - 4% employer contribution matching
Unlimited Time Off available on day one
Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
Fully flex work environment: full-remote, in-office, or hybrid
A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck
Employee Assistance Program (EAP)
12 observed United States national holidays + 2 mental health recharge days per year
Unlimited opportunities for growth & leadership within a rapidly growing firm
Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
Quarterly awards including prize money and recognition for outstanding performance
Opportunities to be involved in company DEI initiatives
Company
Power Digital Marketing
Power Digital is a growth marketing firm fueled by technology and driven by a talented team of consultative marketers, creatives, analysts and technologists.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Jeff Mason
Chief Executive Officer
Pierre Le Veaux II
Vice President, Private Equity & Venture Capital Partnerships
Recent News
2023-12-20
Company data provided by crunchbase