Aden · 8 months ago
Growth Marketing Lead
Aden is an AI-native, multi-agent ERP platform designed for operations leaders. The Growth Marketing Lead will focus on SEO optimization and content marketing, driving website traffic and generating leads through educational content across various channels.
AnalyticsAppsArtificial Intelligence (AI)Big DataBusiness IntelligenceCloud Data ServicesData IntegrationDatabaseEnterprise ApplicationsWeb Development
Responsibilities
Drive website traffic, increase user engagement, and generate marketing qualified leads (MQLs) through SEO optimization and content marketing
Create educational content for a variety of marketing channels, including blogs, website, emails, forums, social media, and product documentation, to consistently generate demands
Implement SEO through selective and strategic keyword usage in content
Translate complex concepts into the easy-to-understand content
Analyze web traffic and track KPIs to optimize content strategy
Have the opportunity to create processes and docs that will help scale the product to include events across Aden and beyond, depending on users’ needs
Qualification
Required
Bachelor's degree or equivalent practical experience
Experience in product marketing, data analysis and SEO optimization
Experience in collaborating with software engineers on a daily basis
Strong analytical & data skills with SQL
Strong understanding of inbound marketing, SEO/SERP, and lead generation
Excellent English verbal and written communication skills
Experience with web analytics tools, such as Google Analytics, Mixpanel, Segment
Experience with BI tools, such as Tableau, Power BI, Looker, etc
Preferred
MS degree in Data Science, Business Analytics, Statistics, Computer Science, and/or equivalent experience
Company
Aden
AI-native ERP for Operations Leaders
Funding
Current Stage
Early StageTotal Funding
$3.35MKey Investors
Y Combinator
2023-08-15Seed· $1M
2021-09-01Seed· $2.2M
2020-08-25Pre Seed· $0.15M
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