Apply on Employer Site

onXmaps, Inc. · 1 month ago

Manager of User Acquisition

Bozeman, Montana, United States

Full-time

Onsite

Mid, Senior Level

$134K/yr - $185K/yr

7+ years exp

onX is a pioneer in digital outdoor navigation, dedicated to creating dynamic outdoor experiences through innovative technology. The Manager of User Acquisition will lead a team of growth marketers to develop and execute strategies for user acquisition, focusing on performance marketing across mobile and web channels to drive sustainable growth.

GPSInformation ServicesInformation TechnologyMobile Apps

Growth Opportunities

No H1B

Responsibilities

Lead paid acquisition strategy and performance, including setting UA targets that align with top- and bottom-line business goals, as well as overseeing forecasting, budget management, conversion rate optimization, and efficient growth across key channels and across a diverse team

Lead and develop a high-performing team of growth marketers focused on UA across mobile and web; provide coaching, feedback, and career development support

Refine and operationalize LTV:CAC models in partnership with Finance and Analytics to guide performance goals and budget decisions

Use data to drive decisions, uncover actionable insights, inform targeting strategies, diagnose performance trends, and optimize marketing investment across the funnel

Partner with cross-functional teams (Product Marketing, Brand, Creative, BI, Finance, and Vertical Marketing) to launch campaigns that support top- and bottom-line business outcomes, and facilitate and refine cross-functional operating models to optimize impactful collaboration

Craft and execute multi-year UA strategy, with a forward-looking view on the evolving privacy landscape, adoption of AI, and cross-channel lifecycle integration

Drive strategic roadmap conversations with major advertising partners (e.g., Meta, Google, Apple, TikTok) to advocate for business needs and shape partner innovation

Champion experimentation, foster a culture of testing and learning across creatives, channels, and targeting

Clearly communicate performance insights and growth strategy to executive leadership through data-driven narratives

Contribute to campaign execution when needed, bringing deep hands-on knowledge of paid social, paid search, programmatic, app install campaigns, and measurement tools

Be a thought leader in marketing measurement, including practical application of last-touch, incrementality testing, MMM, and blended attribution

Navigate the post-privacy mobile marketing world, including ATT, SKAN, and first-party data strategies

Qualification

User Acquisition StrategyPerformance MarketingB2C Mobile App MarketingTeam LeadershipData-Driven Decision MakingCampaign ExecutionBudget ManagementCross-Functional CollaborationInnovationStrategic ThinkingCommunication SkillsAdaptability

Required

Seven (7) or more years of experience in growth or performance marketing, with a proven track record of driving measurable results across paid digital channels

Three (3) or more years of experience directly managing a team of 3 or more, with demonstrated success in hiring, team building, people development, and navigating change management

Experience in B2C mobile app marketing, ideally in a subscription-based business model, with a strong grasp of how acquisition connects to activation, retention, and monetization

Experience managing user acquisition (UA) across multiple verticals or business units

Strong domain expertise in both mobile and web UA, including campaign execution and channel management

Proven experience managing large-scale UA budgets and forecasting performance tied to business KPIs

Strong strategic thinking combined with the ability to roll up your sleeves and execute

Expertise in measurement strategy and tools (e.g., SKAN, incrementality, MMM, MMPs)

Experience building and maintaining strong cross-functional partnerships

Comfortable presenting complex performance trends and strategy recommendations to senior leadership

Highly organized, accountable, and adaptive — thrives in a dynamic and fast-paced environment

Passion for innovation, testing, and pushing boundaries of what performance marketing can achieve

A shared passion for and ability to demonstrate onX's Company Values

Permanent US work authorization is a condition of employment with onX

Ability to travel a minimum of six (6) times a year for multiple days to a corporate office or other onX strategic location, such as a Basecamp

Preferred

Experience in the outdoor and mapping app space

Experience working both at an agency and in-house, with a strong understanding of how UA strategies differ across environments and how to scale programs effectively in each