Agerpoint · 7 months ago
Director, Product Marketing
United States
Full-time
Remote
Director/Executive
5+ years expAgerpoint is an innovator in geospatial intelligence that develops technologies to digitize, analyze and comprehend natural environments. As Agerpoint’s Director of Product Marketing, you will own the narrative and go-to-market engine, translating complex geospatial and analytics capabilities into clear value propositions and driving product launches to generate revenue.
AgTechAnalyticsArtificial Intelligence (AI)Data MiningFarmingGeospatialSoftwareSustainability
Responsibilities
Own product positioning & messaging – Carve out differentiated value props for each buyer persona and keep them fresh through competitive and customer intel
Lead product launches – Build tiered GTM launch playbooks, run cross-functional go-live sprints, and track adoption and ARR impact post-launch
Quantify the market – Size TAM/SAM/SOM, map competitor moves, and surface regulatory or climate-tech trends that inform roadmap bets
Drive sales & partner enablement – Produce decks, demo scripts, ROI calculators, and battle cards; train the field and key channel partners on 'why Agerpoint now.'
Orchestrate demand-gen hooks – Pair with Sales to turn product milestones into webinars, content clusters, events, and analyst briefings that fill the top of funnel
Run the voice-of-customer loop – Lead win/loss interviews, NPS surveys, and advisory councils; package insights back to Engineering, Sales, and Leadership
Own pricing & packaging – Test and refine monetization models, align discount guardrails with value delivered, and support deal desk escalations
Champion data storytelling – Curate customer evidence (case studies, benchmarks, interactive demos) that proves impact on yield, carbon, or cost
Monitor success metrics – Track feature adoption, pipeline and ARR influenced, win-rate vs. competitors, and message recall in target segments
Qualification
Required
5+ years in B2B SaaS or platform product marketing; familiarity with AI/ML or geospatial data is a big plus
Proven experience marketing products within the agriculture, AgTech, climate-tech, or natural-asset-management sectors, with an understanding of grower workflows, sustainability metrics, and the broader food value chain
Demonstrated success running multiple product launches that moved revenue or adoption needles
Ability to translate technical nuance (computer vision, ML ops, spatial data) into crisp business value
Strong quantitative chops, comfortable digging into usage analytics, pricing models, and competitive datasets
Natural cross-functional leader who can run a war-room, inspire a webinar, and still jump into Figma for last-minute slide tweaks
Excellent written and verbal storytelling skills; you sweat verbs and obsess over proof points
Experience working in a dynamic and cross-functional organization with a global client base
Benefits
Paid company holidays and unlimited PTO
Remote friendly and flexible work environment
Company paid healthcare benefits
401(k) retirement plan
Equity options for full-time employees
Access to fully equipped, EXOS-operated fitness center with on-site wellness coaches and on-site eatery
Company
Agerpoint
Agerpoint® is an innovator in geospatial intelligence that develops technologies to digitize, analyze and comprehend natural environments
11-50 employees
Funding
Current Stage
Growth StageTotal Funding
$7.19MKey Investors
Spruce Capital PartnersTenfore HoldingsThe Yield Lab
2019-07-26Series B
2016-06-30Series B· $6M
2015-05-06Series A· $1.14M
Leadership Team
Kevin Lang
CEO & President
Recent News
2025-02-11
2025-02-11
Company data provided by crunchbase