Altium® · 1 hour ago
Senior Product Marketing Manager
La Jolla, California, United States
Full-time
Onsite
Senior Level
$164K/yr - $191K/yr
7+ years expAltium is transforming the way electronics are designed and built, providing digital platforms for PCB designers and manufacturers. The Senior Product Marketing Manager will play a crucial role in defining and communicating the value of Altium's portfolio, crafting narratives, and influencing product direction through market insights.
Electronic Design Automation (EDA)ElectronicsEmbedded SoftwareSoftwareSoftware Engineering
Responsibilities
Craft compelling narratives that translate complex product capabilities into customer value—tailored to different personas, industries, and stages of digital maturity
Define and evolve core messaging, positioning, and go-to-market strategies for our solutions
Lead the creation of customer-facing content (presentations, videos, website copy, solution briefs, competitive battlecards, etc.) that supports awareness, adoption, and demand generation
Partner with Brand and Content teams to deliver high-impact campaigns and launches
Act as the voice of the customer—bringing market insights, competitive intelligence, and buyer feedback into the product development process
Work closely with Product Management to influence priorities and roadmap decisions based on strategic market opportunities
Define use-case driven value propositions, tiered offerings, and product packaging strategies
Collaborate with Sales Enablement to develop materials that empower the field (playbooks, objection handling, solution sheets, etc.)
Support customer and partner engagements, including early access programs, advisory boards, and events
Represent product marketing in internal planning and executive discussions
Qualification
Required
7+ years in B2B product marketing, preferably in the electronics, semiconductors, or embedded systems industries
Proven experience driving product narratives, crafting differentiated positioning, and building content that connects technical depth with business value
Strong background in influencing product strategy, ideally with prior exposure to roadmap planning or product management
Excellent written and verbal communication skills—able to articulate complex ideas in a clear, confident, and persuasive way
Experience working in cloud-based platforms in the electronics space
Bachelor's degree in engineering, business, or a related technical field; advanced degrees or MBA are a plus
Benefits
Healthcare coverage
Prescription drug, vision, and dental plans
HSA and FSA accounts
Life and AD&D insurance; disability coverage where applicable
Retirement 401(k) Plan Option with Altium match
Paid holidays plus a “Choice Day” off per quarter
Paid time-off rising schedule upon key milestones
Sick time for Dr. appointments or family health needs
Family medical, maternity, paternity, and military leave
Home internet allowance
Free lunch, snacks and drinks every day in office
Free parking
Company
Altium®
Altium Limited, part of the Renesas Group, is a global leader in software and solutions for the electronics industry that is accelerating the pace of innovation.
501-1000 employees
H1B Sponsorship
Altium® has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2022 (1)
2020 (5)
Funding
Current Stage
Public CompanyTotal Funding
$5.5MKey Investors
Mission Ventures
2024-02-15Acquired
2000-04-12Post Ipo Equity· $5.5M
1999-08-13IPO
Leadership Team
Aram Mirkazemi
CEO
Angela Saffari
Design Partner
Recent News
2026-01-07
Morningstar.com
2025-12-31
Company data provided by crunchbase