LG Electronics · 2 months ago
Sr. Marketing Manager, Demand Generation
Englewood Cliffs, NJ
Full-time
Onsite
Senior Level, Lead/Staff
$132K/yr - $176K/yr
10+ years expLG Electronics is a global leader in technology dedicated to creating innovative solutions for a better life. The Sr. Manager of Demand Generation will lead planning and performance strategy across key paid media channels, ensuring alignment with business goals and translating performance into actionable insights.
Consumer ElectronicsElectronicsHardwareTelecommunications
Responsibilities
Define and align performance KPIs across paid media channels that support broader e-commerce sales goals and business priorities
Lead forecasting of paid media performance and expected sales impact by channel, product line, and initiative (e.g., promotions, product launches)
Create robust, channel-specific audience targeting strategies leveraging 1P customer data and 3P insights to improve reach, efficiency, and conversion
Lead weekly, monthly, and quarterly performance reporting, with clear storytelling, actionable recommendations, and trend analysis for stakeholders
Act as a strategic liaison between internal stakeholders (e.g., brand marketing, analytics, creative, and e-commerce) and the media activation team to ensure plans are insight-driven and aligned across functions
Serve as the internal “client” on behalf of LG, providing strategic direction to our media agency partner and holding them accountable for executional excellence and results
Qualification
Required
10+ years of experience in demand generation, digital marketing, or performance media strategy, preferably in a fast-paced e-commerce or D2C environment
Proven ability to drive media strategy across multiple paid channels with strong forecasting and KPI ownership
Strong understanding of both the business side (sales goals, product priorities, promotions) and operational media execution (platforms, audience tactics, pacing, and performance levers)
Excellent communication, stakeholder management, and cross-functional leadership skills
Demonstrated success in managing agency relationships and driving accountability from external partners
Fluent in media measurement, channel attribution, and performance storytelling
Proficiency in Excel, PowerPoint, and tools such as Google Analytics, Looker Studio, or similar
Benefits
No-cost employee premiums for you and your eligible dependents for competitive medical, dental, vision and prescription benefits.
Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan with several investment options.
Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time.
Performance based Short-Term Incentives (varies by role).
Access to confidential mental health resources to help you and your loved ones improve your quality of life.
Personal fitness goal incentives.
Family orientated benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities.
Group Rate Life and Disability Insurance.
Company
LG Electronics
LG Electronics manufactures a wide range of products including televisions, smartphones, and home appliances.
10001+ employees
H1B Sponsorship
LG Electronics has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (23)
2024 (27)
2023 (19)
2022 (10)
2021 (10)
2020 (11)
Funding
Current Stage
Public CompanyTotal Funding
$800M2024-04-18Post Ipo Debt· $800M
2023-02-01Post Ipo Equity· $0M
2003-01-10IPO
Leadership Team
Don Kwack
President and CEO
Hwan Yong
President & CEO - Air Conditioning & Energy Solution Company
Recent News
2026-01-22
2026-01-21
Company data provided by crunchbase