TEGNA · 5 months ago
Principal Service Designer – Product & Experience
New York, New York
Full-time
Onsite
Senior Level, Lead/Staff
$145K/yr - $170K/yr
8+ years expTEGNA Inc. is a leading media company that helps communities thrive by providing trusted local news and services. They are seeking a Principal Service Designer to lead the design and evolution of seamless service experiences across digital and physical touchpoints, aligning business goals with customer needs and driving innovation across the organization.
AdvertisingBroadcastingMarketingMedia and EntertainmentTV
Responsibilities
Define and champion a user-centered service strategy that aligns with business objectives and delivers measurable value across the customer journey
Lead the creation of service blueprints, journey maps, ecosystem diagrams, and operational workflows to visualize and improve user experiences and backend processes
Partner with stakeholders in product, engineering, content, marketing, and operations to align on holistic service solutions
Leverage user research, data analytics, and stakeholder input to identify pain points, opportunities, and unmet needs across channels
Facilitate rapid prototyping and validation of service concepts, including frontstage and backstage components, across digital and physical environments
Mentor designers and contribute to developing a service design culture and practice within the organization
Act as a strategic partner and advocate for service design across the organization. Present to executives and contribute to design standards and frameworks
Demonstrates curiosity and growth mindset contributing to a product design environment that supports continuous learning and innovation
Create frameworks, toolkits, ways of working to influence and inform team process
Support teams in identifying insights and making design decisions that map to business targets and OKRs
Qualification
Required
8–10 years of experience in service design, UX design, systems thinking, or related roles
Proven experience designing and delivering complex service ecosystems across digital and physical touchpoints
Deep knowledge of service design tools and frameworks (e.g., journey maps, service blueprints, ecosystem maps, value proposition canvases)
Strong facilitation, communication, and stakeholder management skills
Ability to lead discovery, co-creation, and alignment workshops with cross-disciplinary teams
Experience navigating large organizations and influencing strategic decisions
Preferred
Experience working in consumer-centric and complex domains (e.g. media, retail, hospitality, healthcare, finance)
Expertise with design thinking, lean service creation, or business model innovation
Experience integrating service design with agile and product development processes
Benefits
TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families.
TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.
Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.
TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.
Company
TEGNA
Tegna provides local news and services through its television stations and offers marketing solutions for businesses.
5001-10000 employees
H1B Sponsorship
TEGNA has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (1)
2021 (1)
2020 (2)
Funding
Current Stage
Public CompanyTotal Funding
unknown2025-08-19Acquired
1978-01-13IPO
Leadership Team
Dhanusha Sivajee
CEO
David Loving
President & General Manager
Recent News
2026-01-23
The Motley Fool
2026-01-17
2026-01-16
Company data provided by crunchbase