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Pandora · 2 hours ago

Associate Director, Ad Product Marketing (Ad Tech)

Chicago, IL

Full-time

Onsite

Senior Level, Lead/Staff, Director/Executive

$135K/yr - $170K/yr

8+ years exp

SiriusXM, a leader in audio entertainment, is seeking an Associate Director of Ad Product Marketing. This role focuses on translating ad technology initiatives into market-facing narratives and involves strategic leadership, cross-functional partnerships, and oversight of high-impact initiatives.

BroadcastingInternetInternet RadioMusic

No H1B

Responsibilities

Take a leading role in shaping the long-term go-to-market and product positioning strategies for ad tech offerings, working closely with senior leadership to align on strategic priorities and drive key business outcomes

Act as a primary strategic partner to senior stakeholders across Product, Sales, Revenue, Analytics, Legal, and Operations, ensuring integrated planning and execution of initiatives that directly impact revenue growth and platform adoption

Own and report on business performance metrics, ecosystem trends, competitive insights, and ROI assessments for advertising products to senior leadership, making data-driven recommendations that shape investment and product decisions

Represent SiriusXM’s ad tech strategy externally at industry events, key client presentations, and executive forums, helping position the company as a thought leader in the digital advertising ecosystem

Lead complex, cross-organizational programs (e.g., new product launches, commercial frameworks, revenue optimization efforts) with accountability for milestone planning, stakeholder alignment, risk mitigation, and delivering measurable business results — without direct people leadership

Create and maintain best-in-class sales enablement materials (e.g., one-pagers, pitch decks, FAQs) to help internal teams and partners articulate complex technology offerings

Identify and amplify SiriusXM’s unique POV across ad tech topics by developing thought leadership content, identifying trends, and supporting PR and industry events

Monitor trends in the digital advertising and martech ecosystem (e.g., AI, privacy regulations, programmatic advancements, measurement shifts) to inform product positioning

This is a high-growth team—pitch in across strategic projects, special initiatives, and major product moments

Qualification

Ad tech expertiseProduct marketing experienceData analysis skillsPublic speakingSales enablementCross-functional collaborationAI toolsInterpersonal skillsWritten communicationVerbal communicationInitiative