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Newton Research · 1 month ago

Principal Product Manager – Agentic Programmatic Advertising

Greater Boston Area

Full-time

Onsite

Senior Level, Lead/Staff

5+ years exp

Newton Research is a fast-growing software start-up focused on developing AI agents for the media lifecycle. As the Principal Product Manager, you will lead the strategy and execution for agentic programmatic advertising, collaborating with various teams to deliver innovative solutions that enhance media buying capabilities.

AnalyticsArtificial Intelligence (AI)Data Management

Responsibilities

Lead the product vision and roadmap for Newton’s agentic programmatic buying platform, with a focus on automation, optimization, and real-time decisioning

Deeply understand customer workflows through direct discovery, data, and experimentation; translate insights into clear product requirements and hypotheses

Lead Newton’s engagement and leadership within the AdCP working group.. Translate agentic analytics and programmatic needs i clear product requirements, hypotheses, and strategic roadmap priorities

Rapid‑prototype new agent capabilities, demo them to customers weekly, and iterate relentlessly based on quantitative usage data and qualitative feedback

Collaborate with marketing, sales, and customer success on positioning, packaging, and GTM plans that accelerate adoption and retention

Own the end‑to‑end product lifecycle—from concept to launch to iteration—tracking KPIs and usage analytics to inform prioritization

Lead cross‑functional squads, driving crisp execution in an Agile product development lifecycle

Partner with data science to develop marketing science applications and deliver on customer needs

Qualification

Programmatic advertisingProduct managementData analyticsAI/ML productsMedia mix modelingMulti-touch attributionAudience measurementData quality assessmentCommunication skills