PMG · 7 hours ago
SEM Lead
United States
Full-time
Remote
Mid, Senior Level
4+ years expPMG is a global independent marketing services and technology company known for its innovative culture and successful partnerships with major brands. As an SEM Lead, you will shape search marketing strategies, optimize campaign performance, and mentor team members while collaborating across various marketing channels.
AdvertisingBrand MarketingContent MarketingCreative AgencyDigital Marketing
Responsibilities
Monitor and optimize search campaign performance, ensuring results align with client goals and budgets while implementing solutions to continuously improve outcomes
Lead the implementation of paid search strategies, translating campaign activities into actionable business impacts for clients
Create detailed client reports, tracking key metrics, revenue, and paid search initiatives while providing actionable insights to improve performance
Analyze paid search data, turning insights into strategic recommendations that drive measurable results for clients
Manage relationships with search partners, ensuring strong collaboration and alignment on key initiatives
Plan and allocate monthly paid search budgets, ensuring efficient use of resources to achieve campaign goals
Collaborate across channels, aligning paid search strategies with broader marketing initiatives, including PR, social, and programmatic efforts
Drive adoption of PMG’s proprietary platform, Alli, working cross-functionally with internal teams to optimize its integration into paid search programs
Stay informed on SEM trends and changes, sharing insights with the team and integrating innovations into strategies
Lead a test-and-learn approach, driving continuous improvement in paid search strategies through experimentation and analysis
Mentor and train team members, sharing best practices and technical expertise while fostering their professional growth
Qualification
Required
4+ years of experience in paid search, with a bachelor's degree or equivalent experience
Advanced expertise in managing paid search campaigns on platforms like Google Ads and Microsoft Ads, delivering measurable results for clients
Proficiency in data analysis, budget management, and reporting to optimize performance and ensure efficient use of resources
Experience with testing frameworks, including A/B testing and creative experimentation, to drive campaign improvements
Strong skills in implementing advanced strategies, such as keyword expansion, audience segmentation, and bidding optimizations
Proficiency in tools like Microsoft Excel and Google Analytics to deliver actionable insights and detailed performance reports
Excellent communication and collaboration skills, ensuring alignment with internal teams and external partners on key initiatives
A proactive approach to integrating paid search strategies with broader marketing efforts, driving consistency and impact across channels
A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value
A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by Leading by Example and nurturing strong relationships that empower others to excel
Benefits
Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
Parental Leave: We provide paid parental leave to support your family during important life events.
Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
Fertility and Family Support: Access fertility benefits for all team members and their spouses.
Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
Pet Insurance: Protect your pet's health and your finances.
Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
Commuter Benefits: Access support for travel and commuting needs, where available.
Annual Bonus: All employees are eligible for an annual bonus.
Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.
Company
PMG
PMG is a digital agency.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
George Popstefanov
CEO/Founder
Andrea Terrassa
Chief Operating Officer
Recent News
2025-11-12
2025-11-11
Company data provided by crunchbase