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Bath & Body Works · 2 days ago

Senior Market Research Analyst

Reynoldsburg, OH

Full-time

Onsite

Senior Level

$83K/yr - $122K/yr

5+ years exp

Bath & Body Works is committed to creating a diverse and inclusive culture focused on delivering exceptional experiences to customers. The Senior Market Research Analyst will lead the market research process for assigned merchant businesses, providing actionable consumer insights to drive brand strategy and support marketing efforts.

BeautyConsumer GoodsPersonal Care and HygieneRetailShopping

No H1B

Hiring Manager

Courtney Waite

Responsibilities

Lead research projects from beginning to end, from gathering objectives, proposing the methodologies, overseeing fielding and analysis, and creating actionable reports and implications

Collaborate with cross-functional teams, especially in digital and omni-channel, to support business goals with relevant insights

Build strong internal and external relationships to drive a proactive, strategic research agenda, with a focus on digital and omni-channel insights

Develop and present insight-driven reports tailored to various audiences, combining primary and secondary research

Work with external vendors to ensure quality and timely execution of research projects

Other duties as assigned

Qualification

Market Research ExpertiseQuantitative AnalysisQualitative AnalysisCustomer Experience TrackingDigital/eCommerce ResearchExcel ProficiencyCommunicationTeam CollaborationContinuous Learning

Required

5-7 years of experience in a corporate retail market research/consumer insights role

Demonstrated proficiency in both primary and secondary research methodologies, including quantitative and qualitative techniques

Strong quantitative analysis skills, with the ability to work with large, raw datasets in Excel to extract insights and summarize customer feedback efficiently

Strong qualitative analysis skills, including the ability to synthesize spoken and written open-ended feedback to identify themes and trends

Exceptional writer skilled at synthesizing information from diverse sources and crafting compelling narratives for varied audiences

Strong communicator with experience engaging directly with customers in retail settings

Collaborative teammate who excels in dynamic settings, effectively balancing various responsibilities and achieving outcomes autonomously within competing deadlines

Diligent and quality-focused, with a self-motivated drive for continuous learning and a passion for improving insights and outcomes

Bachelor's Degree in Marketing, Market Research, Business, Psychology, or other related discipline or equivalent experience

Preferred

Supplier-side experience is highly desirable

Preferred experience with: Customer Experience (CX) tracking, including NPS and text analytics and Digital/eCommerce research

Benefits

Robust medical, pharmacy, dental and vision coverage. Plus, access to our onsite wellness center and pharmacy located at the Columbus, OH home office.

401k with company match and Associate Stock Purchase with discount

No-cost mental health and wellbeing support through our Employee Assistance Program (EAP)

Opportunity for paid time off and paid parental leave. Plus, access to family and lifestyle programs including a family building benefit, childcare discounts, and home, auto and pet insurance.

Tuition reimbursement and scholarship opportunities for post-secondary education programs

40% merchandise discount and gratis that encourages you to come back to your senses!