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Actively AI · 13 hours ago

Enterprise Demand Generation Lead

New York City

Full-time

Onsite

Senior Level

$130K/yr - $180K/yr

5+ years exp

Actively AI is a startup focused on building superintelligent machines for Enterprise GTM organizations to enhance productivity. The Demand Generation Lead will build the marketing engine from scratch, creating demand among enterprise sales organizations and designing integrated campaigns to convert leads into qualified opportunities.

Artificial Intelligence (AI)Generative AIMachine LearningMarketing AutomationSales AutomationSales Enablement

Responsibilities

Implementing our marketing automation and connecting it with our CRM tools, ensuring a clean data layer between Marketing and Sales

Defining the lead lifecycle, including scoring, routing, and reporting standards

Establishing the dashboards and metrics that connect marketing activity to revenue outcomes

Running programs that get Actively AI in front of enterprise audiences through digital, content, and event-based campaigns

Partnering with the executive team to develop thought leadership, category content, and narratives that build market credibility

Executing paid and organic campaigns that increase reach and share of voice within our target accounts

Designing and executing account-based marketing programs for key enterprise segments

Leading integrated campaigns across paid media, outbound orchestration, events, and webinars to engage buying committees

Collaborating with Sales Development to ensure timely and effective follow-up on marketing-sourced leads

Measuring campaign performance and continuously optimizing for pipeline efficiency and ROI

Qualification

B2B SaaS marketingDemand generationAccount-based marketingMarketing automationCRM toolsCampaign performance measurementCreative storytellingQuantitative intuitionTolerance for ambiguityCollaboration skillsCommunication skillsSelf-starter