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Bloomberg Industry Group · 21 hours ago

Sales and Marketing Operations, Director (INDG)

Arlington, VA

Full-time

Onsite

Director/Executive

10+ years exp

Bloomberg Industry Group is seeking a Director of Sales and Marketing Operations to drive sales performance and operational efficiency. The role involves developing data-driven strategies and leading cross-functional collaboration to optimize the sales lifecycle and ensure alignment with business goals.

AnalyticsInformation ServicesProfessional Services

Responsibilities

Lead all aspects of sales planning, including territory optimization, quota setting, and sales forecasting, ensuring alignment with broader business goals

Work cross-functionally with Sales, Marketing, Finance, and Product teams to develop and implement integrated strategies, set KPIs, and align sales goals with company objectives

Oversee the implementation and management of Sales & Marketing technology, including CRM and marketing automation platforms, ensuring optimal functionality and adoption

Develop accurate sales and marketing forecasts, monitor performance against goals, and provide regular reports to senior management

Identify and implement opportunities for process optimization across the sales lifecycle, streamlining workflows to improve productivity, sales effectiveness, and customer experience

Leverage analytics and predictive modeling to evaluate go-to-market strategies, identify commercial opportunities, and forecast future revenue streams

Ensure marketing data complies with regulatory controls (e.g., GDPR, CCPA) and customer communication preferences

Own lead management, including lead scoring, routing, and periodic review of the lead scoring model

Develop and maintain a robust account segmentation strategy to prioritize high-value accounts and align sales efforts with profitable market segments

Analyze marketing campaign performance and customer data to identify trends, patterns, and opportunities for optimization

Manage and optimize marketing performance tracking systems and tools, ensuring accurate and consistent reporting

Oversee incentive programs and collaborate with Finance and HR to design sales compensation plans that drive growth and profitability

Develop and maintain advanced sales reporting dashboards and KPIs that provide real-time insights into sales performance, pipeline health, and market trends

Monitor territory performance and adjust resource allocation to drive operational efficiency and achieve revenue targets across regions

Align sales operations with marketing campaigns, product launches, and customer engagement efforts to ensure coordinated go-to-market strategies

Oversee analytics projects to ensure data accuracy, robust analysis, and actionable insights for marketing and business needs across the entire funnel, delivering insights to design business needs

Provide actionable insights to business stakeholders based on marketing data across the entire funnel

Qualification

Sales OperationsMarketing AnalyticsData ModelingSales TechnologyB2B MarketingSales Compensation ModelsAgile MethodologiesTeam LeadershipCross-functional Collaboration

Required

Minimum of 10 years of experience in sales operations, commercial operations, or a related field

Bachelor's degree or relevant experience in a technical field

Demonstrated experience leading operations and analytics teams

Demonstrated experience with statistical techniques such as regression, forecasting, and data modelling

Demonstrated acumen in interpreting and communicating sales and marketing results across the entire funnel

Experience with B2B marketing, campaign development, and go-to-market strategies

Experience designing and implementing sales compensation models and sales territories

Familiarity with Agile methodologies, sprint planning, JIRA, Git Hub for code governance

Proven track record in implementing sales technology and analytics tools (e.g., Salesforce.com, Marketing Cloud, Tableau, Power BI, etc.) to drive operational efficiency and commercial success

Ability to thrive in a fast-paced, growth-oriented environment, balancing long-term strategic initiatives with short-term tactical execution