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Celonis · 1 day ago

Senior Field Marketing Manager - Public Sector

DC-Baltimore Area

Full-time

Hybrid

Mid, Senior Level

$98K/yr - $169K/yr

7+ years exp

Celonis is the global leader in Process Intelligence technology and one of the world's fastest-growing SaaS firms. The Senior Field Marketing Manager will build and execute strategic marketing campaigns to drive demand within the Public Sector, collaborating with various teams to achieve ambitious pipeline and revenue goals.

AnalyticsArtificial Intelligence (AI)Big DataBusiness IntelligenceBusiness Process Automation (BPA)SaaS

Responsibilities

Build the yearly Public Sector marketing plan, working closely with North America Public Sector Go-to-Market leaders to understand business goals and drive execution of marketing programs thru all contributors: account executives, business development representatives, partners, digital marketing and the global programs team

Design and execute strategic marketing campaigns across a broad mix of tactics that achieve pipeline goals

Evaluate and select key industry events and roundtables for participation, owning the event strategy from creation to execution

Design and execute Celonis-hosted webinars and in-person events to reach prospects and customers

Creating new programs for account-based marketing and pipeline acceleration

Scale demand creation with partners, leveraging their expertise to increase awareness, create pipeline, and support the adoption of partner campaign toolkits

Collaborate with the global digital marketing team to execute campaigns via digital channels (email, LinkedIn, etc.) and support the creation of Public Sector content to support campaigns

Collaborate with partner marketing to scale demand creation with partners, leveraging their expertise to increase awareness and create pipeline

Work in tandem with the global campaigns team to leverage and adapt global campaigns for use in Public Sector industry marketing

Work cross-functionally to create campaigns-in-a-box for Public Sector specific use cases that are not covered by the global campaigns team

Work with corporate marketing and go-to-market teams to plan and host our flagship Process Intelligence event series to accelerate existing opportunities, generate new pipeline, and deepen our existing customer relationships

Enable the Public Sector sales, BDR, and partner teams on campaigns, key messages, and marketing programs

Lead demand generation reporting using marketing analytics to drive corrective action if needed to achieve demand generation targets of the territory or market, and establish a regular reporting cadence with marketing and sales counterparts

Effectively spend marketing budget to drive new pipeline creation and accelerate pipeline, and assess on an ongoing basis campaign effectiveness and ROI

Qualification

B2B Demand GenerationField MarketingPublic Sector ExperienceMarketing Automation ToolsPerformance Metrics AnalysisEvent Strategy ExecutionAccount-Based MarketingCommunicationStrategic ThinkingProject Management

Required

7+ years of experience in B2B Demand Generation or Field Marketing, focusing on the Public Sector

Degree in marketing, communications, business, or related field

Proven ability to collaborate with sales, partners, and GTM teams to drive pipeline through campaigns

Strong ability to translate high-level strategies into operational plans and execute them effectively across regions and teams

Excellent verbal and written communication skills with the ability to influence internal and external stakeholders at all levels

Ability to think strategically, prioritize tasks, execute with attention to detail, and consistently meet deadlines

Advanced ability to analyze performance metrics and use insights to guide decision-making

Familiarity with CRM, marketing automation tools, and reporting platforms

Knowledge of best practices in modern marketing (persona-centric and buying committee demand generation, marketing automation, pipeline acceleration, demand generation funnel, etc.)

Experience with diverse marketing tactics like influencer networks, industry association partnerships, account-based marketing, events, digital, email, and partner marketing to drive demand

Energetic, resourceful and creative, comfortable with working on multiple projects in a fast-paced environment

Excellent presentation skills and confidence in communicating with senior-level sales VPs

Note: Travel will be required, approx 30% of the time