Zipline · 3 months ago
Lifecycle & CRM Marketing Lead
South San Francisco, California, USA
Full-time
Onsite
Senior Level
$170K/yr - $200K/yrZipline is on a mission to transform the way goods move, aiming to solve urgent access challenges through innovative logistics solutions. The Lifecycle & CRM Marketing Lead will drive customer lifecycle strategy, focusing on improving activation rates, product adoption, revenue growth, and customer retention through targeted marketing campaigns.
DeliveryDronesElectric VehicleHome Health CareLogisticsRoboticsSupply Chain Management
Responsibilities
Own the end-to-end creation of highly targeted and personalized campaigns across email, push notification, and SMS in our customer engagement platform, Braze
Develop a strategy to increase LTV, reduce churn and improve retention
Analyze and optimize engagement campaigns with a focus on how messaging influences customer behaviors, including order frequency, product browsing, feature adoption, and habit formation
Build and manage an evergreen engagement calendar, proactively surfacing key seasonal, cultural, and content moments to deepen emotional connection and excitement around Zipline’s offerings
Own and evolve the user onboarding experience, partnering with Eng, Customer Success, and Creative to drive early activation and set the foundation for long-term engagement
Develop automated workflows including nurture sequences, follow-ups, event triggers, re-engagement campaigns, and retention workflows
Regularly conduct A/B tests on subject lines, content, segmentation, send times, and messaging to improve campaign performance and customer engagement
Qualification
Required
Proven track record in designing and executing high-impact, data-driven programs that improve activation rates, deepen product adoption, increase revenue, and strengthen customer retention
Strong blend of analytical, strategic, and creative skills
Self-starter who excels in stakeholder management
Ability to partner effectively with creative teams
Thrive in a fast-paced environment
Deep expertise of the different stages of lifecycle marketing and journey mapping
Results-focused and data-driven, using qualitative and quantitative insights to inform decision-making and prioritize roadmaps
Experience building up lifecycle marketing channels (email, push, SMS) from scratch, balancing effort vs reward to prioritize more impactful returns
Comfortable building campaigns and user journeys in Braze
Strong interpersonal skills and communication capabilities with the ability to work across both technical and creative teams
High level of ownership, accountability & ability to manage multiple stakeholders across different projects
Self-starter that proactively seeks opportunities where Marketing can uniquely support the growth of the business
Benefits
Equity compensation
Discretionary annual or performance bonuses
Sales incentives
Benefits such as medical, dental and vision insurance
Paid time off
And more
Company
Zipline
Zipline designs, manufactures, and operates drones to deliver vital medical products.
Founded in 2011
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$971MKey Investors
U.S. Department of StateThe Rise FundKatalyst Ventures
2025-11-25Grant· $150M
2023-04-28Series F· $330M
2021-06-30Series E· $250M
Leadership Team
Keller Rinaudo Cliffton
Co-founder & CEO
Keenan Wyrobek
Founder, CTO and Product Architect
Recent News
felicis.com
2025-12-26
Company data provided by crunchbase