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H&R Block · 2 weeks ago

Director, Finance - Pricing & Marketing

Missouri, United States

Full-time

Onsite

Director/Executive

$121K/yr - $206K/yr

10+ years exp

H&R Block is a leader in tax preparation and financial services, dedicated to helping clients and communities. The Pricing & Marketing Finance Leader will develop and execute pricing and promotional strategies to drive profitable growth and ensure marketing spend aligns with business objectives.

ConsultingRetailService IndustryTax Preparation

H1B Sponsor Likely

Hiring Manager

Katie Birchfield, PHR

Responsibilities

Analyze pricing and promotional strategies and recommend adjustments to optimize revenue and margin

Design and implement A/B price testing strategies to optimize pricing structures

In coordination with Marketing, evaluate customer segmentation and revenue by product, service, and pricing tier

Connect pricing strategy to overarching value proposition and corporate objectives

Monitor competitive pricing (through quantitative market research, mystery shopping, web scraping)

Build pricing analytics dashboards and KPIs

Develop and manage annual marketing budgets and forecasts in collaboration with marketing leadership

Track actuals vs. budget, providing variance analysis and insights on spending efficiency

Identify risks and opportunities (R&O) in marketing spend to ensure alignment with financial targets

Conduct A/B testing and post-campaign analyses to refine marketing spend decisions

Measure Return on Ad Spend (ROAS) and Marketing ROI (MROI) across campaigns, channels, and initiatives

Support Marketing Mix Modeling (MMM) and Long-Term Attribution (LTA) to optimize investment allocation

Analyze Customer Acquisition Cost (CAC) vs. Lifetime Value (LTV) to ensure sustainable customer growth strategies

Develop business cases for new marketing initiatives, product launches, and market expansions

Partner with marketing on go-to-market (GTM) strategies to assess financial viability

Support contract negotiations for marketing vendors, agencies, and media buys

Qualification

Pricing strategyFinancial modelingMarketing analyticsData visualizationRevenue managementBudgetingForecastingCollaboration skillsCommunication skillsPresentation skills

Required

Bachelor's degree in Finance, Economics, Business, or related field

10+ years of experience in revenue management, pricing strategy, FP&A, or related roles

Strong financial modeling skills, including pricing elasticity, promotional effectiveness, and marketing ROI analysis

Experience with marketing analytics, MMM, and LTA methodologies

Proficiency in financial planning tools, data visualization platforms, and Excel

Ability to translate complex data insights into actionable business recommendations

Strong collaboration skills to work across marketing, operations, and finance teams

Excellent communication and presentation skills for executive and board-level reporting

Benefits

Qualifying associates can enroll themselves and/or their eligible dependents in medical and prescription drug coverage

Can participate in the H&R Block Retirement Savings Plan (401(k) Plan)

The Employee Assistance Program

(virtual) fitness center programs

And the associate discount program

Are automatically enrolled in Business Travel Accident Insurance

And receive Associate Tax Prep benefit

Company

H&R Block

Glassdoor3.8

H&R Block is a tax solutions provider that offers tax returns, filings, and advisory services for individuals and businesses. It is a sub-organization of Ameriprise Financial.

Founded in 1955

Kansas City, Missouri, USA

10001+ employees

https://www.hrblock.com

H1B Sponsorship

H&R Block has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

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2023 (1)