Kikoff · 8 hours ago
Lifecycle Marketing Operations Manager
San Francisco, CA
Full-time
Onsite
Mid LevelKikoff is a high growth consumer fintech startup offering credit-building solutions that are affordable, accessible, and educational. The Lifecycle Marketing Operations Manager will serve as the technical link between marketing strategy and execution, responsible for building, automating, and optimizing customer lifecycle campaigns across various channels.
CreditFinanceFinancial ServicesFinTechPersonal Finance
Responsibilities
Set up, execute, and manage lifecycle campaigns, ensuring they are delivered accurately and effectively across multiple channels
Master and manage CRM and marketing automation platforms such as Iterable, Sendgrid, Twilio, Telnyx, and Appsflyer to build journeys and automate processes
Build and maintain dynamic customer audiences and data integrations from digital analytics platforms (Amplitude and Metabase), data warehouses (Snowflake), and attribution platforms (Appsflyer) to power personalized experiences at scale
Develop and maintain modular, reusable campaign templates and scalable content frameworks for different channels
Lead QA for all lifecycle touchpoints to ensure personalization, dynamic content, and journey triggers function as intended
Partner with Product, Engineering, Data Science and Engineering, and BI teams to implement updates, troubleshoot issues, and ensure long-term platform scalability
Implement testing strategies and data integrations to drive continuous performance measurement using CRM (Iterable) and experimentation tools (Statsig)
Create and maintain comprehensive experimentation documentation, data schemas, and martech stack integrations
Qualification
Required
Strong understanding of templating languages (Handlebars, HTML/CSS) for campaign asset and audience segmentation creation
Hands-on experience with enterprise-level marketing automation and CRM platforms like Iterable, Braze, Iterable, or Customer.io
Data-savvy with strong command of audience segmentation, cohort analysis, and reporting
Exceptional communication, project management, and a bias for action
Ability to translate marketing strategy into technical execution and align it with business goals
Meticulous attention to detail to ensure accuracy in campaign setup, personalization logic, and quality standards
Preferred
Experience using project management tools like Jira and Notion
Experience with SQL for data extraction
Benefits
Medical, dental, and vision coverage - Kikoff covers the full cost of health insurance for the employee!
Stock Options
Generous unlimited vacation policy to help you recharge
Regular team building events to help you get to know the Kikoff team and soo much more!
Company
Kikoff
Kikoff provides credit building services through secured cards and rent reporting.
Founded in 2019
51-200 employees
H1B Sponsorship
Kikoff has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (16)
2024 (8)
2023 (5)
2022 (2)
2020 (2)
Funding
Current Stage
Growth StageTotal Funding
$42.5MKey Investors
Portage VenturesLightspeed Venture Partners
2021-06-10Series B· $30M
2020-07-01Series A· $10M
2019-11-18Seed· $2.5M
Leadership Team
Kevin Otsuka
VP of Growth
Patrick Glover
Head of Operations
Recent News
Business Wire
2026-01-15
Morningstar.com
2026-01-01
Foundation Capital
2025-12-24
Company data provided by crunchbase