NEOWIZ · 6 hours ago
[NEOWIZ Santa Monica] Senior Brand Manager – LATAM & Brazil Markets (LATAM-Based)
United States
Contract
Remote
Senior Level, Lead/Staff
10+ years expNEOWIZ is a company that builds bold, memorable games and is seeking a highly skilled Senior Brand Manager to lead the strategic development and execution of marketing campaigns focused on the Latin American and Brazilian gaming markets. This role involves shaping brand identity, conducting market-specific promotional initiatives, and managing digital marketing strategies to resonate with regional audiences.
Computer Games
Responsibilities
Serve as the LATAM/Brazil market expert and vision holder, shaping brand identity and positioning to resonate with regional players
Leverage audience insights and cultural trends to inform brand messaging, campaign direction, and community strategies
Champion regional representation in creative development, including trailers, key art, and promotional content
Lead regional go-to-market planning across all campaign phases—announcement, launch, post-launch—tailored to LATAM/Brazil market dynamics
Develop and execute regional PR, digital, and platform marketing activations in partnership with internal teams and local agencies
Own the regional campaign narrative, ensuring consistency with global brand messaging while localizing for impact
Manage digital marketing strategies across LATAM and Brazil, including paid media execution, localized social content, creator/influencer collaboration, and fan engagement
Support and manage key player touch points—websites, community platforms, CRM, and store presence (PlayStation LATAM, Xbox BR/MX, Steam)
Collaborate with marketing agencies to optimize paid and organic reach across key markets (e.g., Mexico, Brazil, Argentina, Colombia, Chile)
Work with platform partners (PlayStation LATAM, Xbox LATAM, Steam) on regional amplification and marketing partnerships
Manage relationships with regional media outlets, influencers, and endemic/non-endemic partners to expand visibility
Drive co-marketing initiatives and secure featured placements on LATAM storefronts and media channels
Act as regional brand lead in close collaboration with global development and publishing teams
Oversee the creation of promotional items, merch, and in-region assets aligned with cultural preferences and community trends
Support live events, regional activations, and conventions (e.g., BIG Festival, Comic-Con São Paulo, Brasil Game Show) including on-site execution and coverage strategy
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or related field
10+ years of experience in brand management or marketing, with a focus on the LATAM/Brazilian games, entertainment, or media industries
Deep understanding of regional gaming audiences, platform trends, and local fan communities
Proven success in managing paid and digital media campaigns across Latin America and Brazil
Experience working with regional agencies, partners, influencers, and platform reps
Strong leadership and project management capabilities, especially in cross-cultural and cross-functional environments
Fluency in English, with working proficiency in Spanish and/or Portuguese strongly preferred
Passion for video games and regional pop culture
Preferred
Experience working on platform marketing initiatives with PlayStation LATAM, Xbox Brazil/Mexico, or Steam LATAM
Proficiency in analytics platforms and digital campaign management tools
Familiarity with regional events and conventions across Latin America
Experience localizing marketing assets and messaging across Spanish and Portuguese-speaking territories
Benefits
Fully remote role with flexible work hours across time zones.
Competitive salary and comprehensive benefits.
Opportunity to work on a diverse, award-winning game portfolio.
A collaborative and globally minded team environment.
Professional development and access to industry-leading tools.
Company
NEOWIZ
NEOWIZ operates under the slogan "The Magic that Makes the World Enjoyable" continuously presenting innovative and enjoyable content to its customers as a global gaming company.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Kayin Lee
Chief Global Officer
Company data provided by crunchbase