Sally Beauty · 8 hours ago
MANAGER INTEGRATED MARKETING
Denton, TX
Full-time
Hybrid
Mid Level
3+ years expSally Beauty is a company that values diversity and innovation. They are seeking a Manager of Integrated Marketing to lead brand partner relationships, create data-driven marketing plans, and collaborate with internal teams to ensure successful implementation of marketing strategies.
MessagingRetailSocial Media
Responsibilities
Brand and lead brand partner relationships across BSG
Lead the relationships across a portfolio of brand partners, acting as a creator of annual marketing plans based on brand priorities and launches. Serve as the main liaison between each brand partner and the internal BSG functions of merchandising, marketing (social, digital/paid, in-store, CRM and e-commerce)
Onboard new brand partners and guide them through the initial set-up, gain relevant input to develop a co-op agreement: gather brand assets and the uploading process: review of co-op agreement in collaboration with brand partners and the BSG merchandising team; development and sharing of meaningful marketing metrics to be tracked through the cycle of the marketing plan
Create data-driven annual co-op marketing plans to help brand partners achieve their goals. Develop and sell-in marketing plans internally and with brand partners
Ensure/ co-op pricing/costs meet expectations of brand partners and internal teams
Integrate marketing plans into internal processes to ensure plans are seamlessly integrated into BSG marketing calendar
Serve as the approver of the co-op agreement and work closely with finance team to ensure proper allocation of co-op dollars
Prepare and lead quarterly brand partner meetings
Project Management/Brand Partner program growth
Collaborate cross-functionally with internal teams to insure successful roll out of brand partner marketing plans in cadence with the marketing calendar and brand priorities
Results-Driven: Identify, develop and implement new ways/ideas for growing brand partner plans to drive revenue, maintain/gain exclusivity
Qualification
Required
Bachelor's degree or an equivalent combination of education and experience required
Minimum of 3-5 years' experience in Integrated Marketing, Category Marketing, Brand Marketing, Merchandising or Brand Partnerships Program in a retail environment
Experience building annual marketing plans/programs and strong understanding of marketing
Proficient in Marketing and Communication Brief writing and Creative Brief writing
Outstanding verbal and written communication skills
Strong project management and planning skills
Natural problem solver, solutions oriented, bold and inspiring leadership qualities, proven track record of strong partnerships with stakeholders
Understanding of marketing technology systems, project management systems and digital integrated marketing calendars a plus
Effective negotiation and problem solving skills required
Flexible and ability to multi-task- can work within ambiguous, fast moving environment
Benefits
Medical
Dental
Vision
Life Insurance
Paid vacation and sick days
Paid holidays
Tuition reimbursement
401(k) with company match
In house salon with complementary services
Varied selection of food options at our corporate campus
Merchandise discount
Company
Sally Beauty
Sally Beauty is a global distributor and retailer offering professional beauty products to both retail consumers.
10001+ employees
H1B Sponsorship
Sally Beauty has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (21)
2024 (12)
2023 (9)
2022 (12)
2021 (10)
2020 (6)
Funding
Current Stage
Public CompanyTotal Funding
$600.03M2024-02-27Post Ipo Debt· $600M
2015-06-20Post Ipo Debt· $0.03M
2006-11-16IPO
Leadership Team
J
Jordan Bartow
CEO
Recent News
2025-10-29
Company data provided by crunchbase