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Nanit · 6 months ago

Social Media Content Creator (Contractor)

New York, NY (Hybrid)

Contract

Hybrid

Entry Level

1+ years exp

Nanit is a startup developing smart baby monitors and sleep tracker devices, and they are seeking a talented social-savvy parent Content Creator to join their Social Media team. The role involves producing engaging video content that authentically connects with parents and showcases the joys of parenting while highlighting Nanit products.

BabyChild CareHealth CareInformation TechnologyMachine Learning

Work & Life Balance

Responsibilities

Produce 4–5 original, high-quality videos per month for Nanit’s social channels (Instagram Reels, TikTok, YouTube Shorts)

Join monthly virtual meetings with the Nanit social team to brainstorm, align on upcoming content/campaigns and share ideas

Execute creative briefs focused on key themes, product highlights, and storytelling angles

Regularly pitch fresh video concepts inspired by social listening, parenting trends, humor, and your own parenting journey — from baby sleep realities and baby milestones to toddler chaos and the evolving parent identity

Capture content that embodies the Nanit voice: smart, supportive, and genuine — showcasing the joys of parenting

Seamlessly weave Nanit products into stories when relevant, without hard-selling — just honest, relatable storytelling

Qualification

Video content creationFilmingSocial media experienceStoryboardingSocial editing appsUnderstanding trendsBrand voice maintenanceVideo-first social practicesPassion for parentingComfort on camera