Esri · 2 weeks ago
Industry Marketing Manager - State and Local Government
Redlands, CA
Full-time
Hybrid
Entry, Mid Level
$71K/yr - $110K/yr
2+ years expEsri is a company focused on creating positive global change through GIS technology. They are seeking an Industry Marketing Manager to develop and execute strategic marketing campaigns aimed at increasing revenue and building community within the state and local government market.
3D TechnologyAnalyticsBig DataCivicTechData VisualizationInternet of ThingsMapping ServicesRemote SensingSoftware
Responsibilities
Campaign Planning & Management: Develop and execute integrated marketing campaigns using a wide range of channels, tactics, and approaches
Content Creation: Create campaign assets, including messaging, print collateral, and digital content that contribute to overall campaign success. Collaborate with in-house design/creative resources to produce brochures, ebooks, videos, emails, ads, social assets, webpages, blogs, articles, graphics, and more
Event Management: Contribute to third-party events and Esri-hosted events by creating messaging and content, negotiating and developing engagement opportunities for Esri and our audience; supporting onsite logistics, and establishing forums that help build community
Project Management: Deliver campaign assets on time and on budget. Manage multiple deadlines and priorities simultaneously, communicating progress updates regularly to stakeholders and any potential challenges
Analytics and Reporting: Track campaign performance and engagement at every step through campaign activity reports and analytics
Leverage Marketing Processes & Technology: Utilize available technologies and processes to manage activities, segment audience data, run email campaigns, run advertising campaigns, build webpages, publish customer stories, and track analytics
Customer Engagement: Build relationships with Esri customers to better understand audience needs, elevate best practices and repeatable approaches, and highlight successful implementations in articles and third-party media
Collaborate with Partners and Industry Influencers: Work with certified Esri software and solution providers, professional associations, media, and thought leaders to position Esri as a major player in the market; block competition; influence legislation or policies; reach executives; and increase coverage in major publications and media outlets
Community Building: Foster a vibrant user community through marketing activities that sustain and grow advocates of Esri and GIS including virtual communities, user groups, regional meetups, online forums, and events that encourage a two-way dialog between Esri staff and customers
Qualification
Required
2+ years of marketing or related business experience
Time management, resource management, and project management skills
Quick learner with a positive attitude
Strong decision making, problem resolution, and creative thinking skills
Excellent written and verbal communication skills
Must be able to travel up to 20% during peak marketing periods
Bachelor's in marketing, business, geography, GIS, or related field
Preferred
Proficiency in GIS software is a plus
Advanced writing, editing, and messaging development skills
Knowledge in state and local government structures and operations is a plus
Benefits
Medical
Dental
Vision
Basic and supplemental life insurance for employees (and their families)
401(k) and profit-sharing programs
Minimum accrual of 80 hours of vacation leave
Twelve paid holidays throughout the calendar year
Opportunities for personal and professional growth
Company
Esri
Esri is a software company that devolops geographic information system software, location intelligence, and mapping.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Jay Theodore
Chief Technology Officer
Adam Mollenkopf
Real-Time & Big Data GIS Capability Lead
Recent News
2026-01-09
Company data provided by crunchbase