Wonderist Agency - Dental Marketing · 6 months ago
Senior PPC Specialist
San Diego, CA
Full-time
Hybrid
Mid, Senior Level
4+ years expWonderist Agency is a full-service marketing agency that supports nearly 1000 dentists across the country. They are seeking a Senior PPC Specialist to own the strategy, execution, and performance of Google Ads and Meta Ads campaigns, while mentoring junior team members and guiding client marketing strategy. The ideal candidate will thrive in a fast-paced agency environment and be adept at managing multiple priorities and client relationships.
AdvertisingHealth CareMarketing
Responsibilities
Build and lead advanced PPC strategies that drive measurable results
Develop frameworks for scaling client success and continuously test and refine performance levers
Serve as the strategic lead for client accounts
Lead calls, provide proactive recommendations, and challenge client assumptions when needed to align with marketing best practices
Take ownership of PPC-related client escalations
Investigate issues thoroughly, provide clear communication internally and externally, and implement resolutions quickly to regain client confidence and ensure retention
Support onboarding, coaching, and guidance of junior PPC specialists or contractors
Provide input on internal SOPs and quality control for PPC execution
Oversee complex campaign structures and multiple service types, with a deep understanding of lead generation flows and conversion behavior
Proactively identify opportunities for conversion rate optimization and collaborate with Web and Design teams on landing page strategies
Lead performance reviews and identify key insights to inform both tactical and long-term strategy
Develop forecasts and projections for new and scaling accounts
Create compelling ad copy aligned with the client’s unique value proposition, ensuring consistency with landing page messaging and performance goals
Confidently use tools such as Google Tag Manager, Looker Studio, and third-party platforms (e.g., CallRail, GoHighLevel) to manage and validate conversions
Act as the PPC voice in cross-functional initiatives
Partner closely with Client Success Managers, Web Developers and SEO team members to ensure campaign alignment
Qualification
Required
4+ years of experience managing Google Ads and Meta Ads campaigns in an agency environment
Demonstrated ability to lead strategy, client communication, and cross-functional collaboration
Experience working across multiple verticals with a strong portfolio of client success stories
Google Ads Certified
Strong understanding of full-funnel strategy, lead quality optimization, and budget scaling
Experience mentoring junior team members or overseeing outsourced contractors
Proficiency with tracking platforms (e.g., CallRail, GoHighLevel) and conversion attribution models
Bachelor's degree in Marketing, Business, Digital Media, or a related field
Preferred
2+ years of healthcare or dental marketing experience
Experience developing SOPs or training materials for PPC processes
Webflow or CMS platform experience
Working knowledge of Google Apps Script
Familiarity with SEO or organic strategy
Company
Wonderist Agency - Dental Marketing
Wonderist Agency is a full-service marketing agency for dental practices to help them grow their new patient base through a personalized, results-focused marketing plan.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Laura Maly
Co-Founder
JoAnna Pickett
Partnerships & Business Development Manager
Company data provided by crunchbase