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Eko Health · 13 hours ago

Senior Associate, Product Marketing & Growth (Eko+ Membership)

Emeryville, CA

Full-time

Onsite

Senior Level

$120K/yr - $134K/yr

5+ years exp

Eko is a leading digital health company focused on developing AI and digital tools for healthcare providers. The Senior Associate of Product Marketing & Growth will drive growth, engagement, and retention for Eko's software subscription business, working cross-functionally to enhance the customer journey and optimize marketing strategies.

Artificial Intelligence (AI)Health CareHealth DiagnosticsMachine LearningMedical DevicemHealthSoftware

Responsibilities

Own and evolve the Eko+ growth roadmap using deep analysis of funnel metrics, customer behavior, and experiment results to drive trial sign-ups, paid conversion, engagement, and retention

Own Eko+ messaging and positioning across all customer surfaces, informed by performance data, experimentation results, and customer insights

Drive data-informed positioning and customer-facing messaging when new features, experiences, or workflows are launched in the Eko App

Design, implement, and analyze A/B tests across messaging, onboarding, pricing, cancellation, and lifecycle flows, translating results into product and growth improvements

Analyze quantitative performance data and qualitative customer feedback to identify behavioral patterns, diagnose funnel issues, and inform roadmap decisions

Own Eko+ analytics, dashboards, and performance reporting, partnering with Product, Finance, and Business Intelligence to ensure data accuracy and actionability

Work closely with Product, Design, and Engineering to launch experiments, ship changes, evaluate impact, and iterate

Apply experimentation learnings and data insights to influence ongoing Eko App and Eko+ product development

Analyze market, customer, and competitive data to inform positioning, pricing, and roadmap tradeoffs

Improve experimentation, analytics, and execution processes to increase speed, reliability, and impact

Maintain an understanding of Eko+ unit economics and how growth initiatives affect revenue, retention, and margin

Ensure initiatives meet company, regulatory, and quality standards across all customer-facing experiences

Qualification

Product MarketingGrowth MarketingData AnalysisExperimentationMarket AnalysisPerformance ReportingCross-Functional CollaborationCommunication SkillsOwnershipAdaptability

Required

Bachelor's degree in Business Administration, Marketing, or a related field

5–8+ years of experience in product marketing, growth marketing, product management, management consulting, strategy & operations, or similar roles

Strong sense of ownership, with a proven track record of leading initiatives end-to-end and measuring their impact using data

Highly analytical and product-minded, with the ability to dive into funnel metrics, experimentation results, and customer data to inform decisions

Proven ability to drive execution of complex, cross-functional initiatives in partnership with cross-functional teams

Comfortable operating in dynamic environments, adapting priorities quickly, and balancing speed with rigor

Excellent written and verbal communication skills, including experience presenting insights and recommendations to senior stakeholders

Strong technical and analytical fluency, with experience using data analysis, experimentation, and project management tools to evaluate and iterate on growth initiatives