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ParetoHealth · 1 day ago

Senior Marketing Operations Manager

Greater Philadelphia

Full-time

Hybrid

Senior Level

6+ years exp

ParetoHealth is dedicated to transforming employee health benefits for small and medium-sized businesses. The Senior Marketing Operations Manager will build the foundation of Marketing Operations, championing best practices in process, project management, and marketing technology to drive business growth.

Employee BenefitsEmploymentHealth Care

No H1B

Responsibilities

Redesign and scale a marketing intake system with standardized criteria for submission, prioritization, and workflow management

Own the end-to-end intake process, including creative brief development, planning timelines, kickoff meetings, and repeatable project templates

Develop and document Standard Operating Procedures (SOPs) for project scoping, sprint planning, and agile workflows

Implement a comprehensive project governance model that includes tracking Directly Responsible Individuals (DRIs), regular audits, and closure processes such as retrospectives and documentation reviews

Own the development of a Tableau-based performance reporting framework that integrates team OKRs and visual dashboards to track efficiency, velocity, and milestone completion

Deliver actionable insights and provide transparency by reviewing reports, creating narratives, and sharing data-driven performance metrics with stakeholders and senior leadership to ensure strategic alignment for MBRs and after campaign reviews

Design and deliver enablement programs including onboarding, training, and best-practice adoption for project management tools and processes (e.g., Asana)

Lead the execution of cross-functional marketing initiatives aligned with department OKRs, ensuring timely and cost-effective delivery

Manage a portfolio of strategic projects such as Martech implementations and sales enablement initiatives (e.g., SKO event deliverables)

Develop and lead key marketing operating cadences including All-Hands, weekly updates, and team offsites to reinforce alignment and communication

Qualification

Marketing OperationsTableauProject ManagementAsanaSalesforceMarketing AutomationProactive communicatorDetail-orientedStrategic thinking

Required

6–8 years in Marketing Operations, Project Management, and/or related roles

Experience with leading a high-performing marketing operations function—focused on clarity, accountability, and the connection between daily execution and strategic goals

Strong proficiency with Asana (or equivalent PM software) and marketing automation tools (e.g., Pardot, HubSpot, Salesforce)

Proven ability to lead cross-functional initiatives with minimal oversight

Technical proficiency with building reports within tools like PowerBI/Tableau, Salesforce, Marketing Automation (Hubspot, Pardot)

Experience reporting marketing effectiveness and actionable performance metrics

Ability to think strategically while executing tactically

Highly organized, detail-oriented, and proactive communicator