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Emory Healthcare · 2 days ago

Marketing Account Manager

Atlanta, GA

Full-time

Onsite

Mid, Senior Level

5+ years exp

Emory Healthcare is Georgia's most comprehensive academic health system, offering unparalleled opportunities for personal and professional growth. The Marketing Account Manager develops and executes integrated marketing programs to drive awareness and patient acquisition, collaborating with various teams to ensure effective campaign execution across all channels.

Health CareMedical

H1B Sponsor Likely

Responsibilities

Develop and implement marketing campaigns, including digital, traditional media, social media, email, direct mail and events

Manage project timelines, deliverables, and communication between internal teams and external vendors

Ensure campaigns are on-brand, on-budget, and aligned with strategic objectives

Collaborate with content and digital teams to build and maintain web pages, blogs, and social content supporting assigned service lines, hospitals and programs

Help manage video and photography projects including patient testimonials, physician features, and educational content

Support SEO content strategies by coordinating keyword-informed content and metadata

Oversee the production of marketing materials such as flyers, brochures, display ads, provider toolkits, and email campaigns

Maintain campaign calendars, workback schedules, and status trackers to keep projects on course

Coordinate review and approval processes with clinical and marketing leadership

Partner with physician outreach teams to develop co-branded marketing materials for referring providers

Support community event marketing including webinars, screenings, and sponsorship activations that drive awareness and engagement

Work with analytics teams to monitor campaign KPIs such as lead conversions, patient volume, engagement rates, and digital performance

Compile and present performance reports and identify opportunities to optimize campaigns

Stay informed on health care marketing trends and competitor strategies to inform campaign recommendations

Serve as a day-to-day marketing contact for service line administrators and clinical partners, sharing updates and managing client service

Collaborate cross-functionally with design, content, PR, and digital teams to execute campaigns efficiently and effectively

Participate in regular planning and performance review meetings, contributing ideas and insights to enhance marketing outcomes

Qualification

Health care marketingProject managementContent management systemsAnalytics dashboardsDigital advertisingCustomer service skillsMicrosoft OfficeCommunication skillsAttention to detail

Required

Bachelors degree in Marketing, Communications, Business, or a related field required

5+ years of experience in health care marketing, service line marketing, or an equivalent field

Proven ability to manage multiple marketing projects and work cross-functionally in a matrixed organization

Excellent organizational, project management, communication, and customer service skills

Strong attention to detail and ability to manage timelines and competing priorities

Familiarity with campaign reporting tools and marketing performance metrics

Experience with content management systems (CMS), analytics dashboards (e.g., Google Analytics), and CRM platforms such as Salesforce or Eloqua

Proficiency in Microsoft Office; familiarity with project management tools like Asana, Wrike, or Trello

Preferred

Experience working in an academic medical center or large health care system

Understanding of digital advertising (Google Ads, paid social), SEO best practices, and provider marketing tactics

Familiarity with Adobe Creative Suite and health care compliance considerations (e.g., HIPAA)

Benefits

Comprehensive health benefits that start day 1

Student Loan Repayment Assistance & Reimbursement Programs

Family-focused benefits

Wellness incentives

Ongoing mentorship, development, leadership programs...and more!

Company

Emory Healthcare

Glassdoor3.6

Emory Healthcare is the largest healthcare system in the state of Georgia., United States.

Founded in 1953

Atlanta, Georgia, USA

10001+ employees

http://www.emoryhealthcare.org/

H1B Sponsorship

Emory Healthcare has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (48)

2024 (68)

2023 (30)

2022 (25)

2021 (12)

2020 (7)