Turo · 1 week ago
Director, US Brand & Integrated Marketing
San Francisco, CA
Full-time
Hybrid
Director/Executive
$185K/yr - $235K/yr
10+ years expTuro is the world’s largest car sharing marketplace, and they are seeking a Director of Brand and Integrated Marketing to lead their marketing strategies. This role involves overseeing multi-channel marketing campaigns, collaborating with cross-functional teams, and enhancing Turo’s market position through data-driven insights and brand strategy execution.
Car SharingMarketplacePeer to PeerTransportation
Responsibilities
Partner with the Global Brand Strategy team to implement a robust, long-term brand strategy that aligns with the company’s mission, values, and overarching business goals, while strengthening its competitive position in the market
Co-develop a rich set of insights through primary market research that will help us understand our guest community better. By acting as an objective truth-seeker, you'll get to the heart of Turo’s customers, challenge assumptions, and provide data-driven recommendations to build great marketing communications and ultimately grow Turo’s business
Build and lead a high-performing team of marketing managers across PR/comms, integrated campaigns, and brand partnerships—setting a vision that inspires creativity and excellence
Oversee the full lifecycle of integrated marketing campaigns, from ideation, briefing, and audience segmentation to creative development, multi-channel execution, and post-campaign evaluation
Lead the strategy and execution across owned and earned channels; PR/comms, influencers, ambassadors, social and content, and seasonal CRM
Develop media plan recommendations for brand campaigns and oversee the execution of media buying across TV/OTT, OOH, Audio
Understand cultural and travel moments and how to leverage them to amplify Turo’s narrative as an innovative, culture shaping brand
Drive initiatives that build and protect long-term brand equity, such as thought leadership campaigns, sustainability efforts, or partnerships that enhance brand perception
Initiate and develop impactful brand activations, cultural marketing campaigns, and brand partnerships that grow brand awareness and build brand salience of Turo in the US
Formulate compelling co-marketing plans with existing strategic partners such as Delta, Untied Airlines, and Uber
Develop and manage annual brand and campaign budgets, optimizing resource allocation to balance cost efficiency with high-impact outcomes
Establish clear campaign objectives, manage multi-million-dollar budgets, and ensure all deliverables are completed on schedule, within scope, and aligned with strategic goals
Qualification
Required
At least 10+ years of experience in brand management, marketing, or a similar leadership role
10+ years brand management experience
Bachelor's Degree in a related field (business/marketing)
Deep knowledge of upper funnel versus lower funnel dynamics, with a clear view on how to sufficiently evaluate the performance of campaigns
Master storyteller: You can craft a compelling narrative across different channels - you know how to match the message to the medium
Proficient in Google Docs, Sheets, Slides or Microsoft Word, Excel, PowerPoint
Excellent communication, presentation skills, and executive presence
Preferred
High-growth startup experience is a plus
Experience & understanding of tech-enabled marketplaces
Benefits
Competitive salary, equity, benefits, and perks for all full-time employees
Employer-paid medical, dental, and vision insurance (Country specific)
Retirement employer match
Learning & Development stipend to invest in your professional development
Turo host matching program
Turo travel credit
Cell phone and internet stipend
Paid time off to relax and recharge
Paid holidays, volunteer time off, and parental leave
For those who are in the office full-time or hybrid we have in-office lunch, office snacks, and fun activities
Company
Turo
Turo is a peer-to-peer car-sharing marketplace where customers can book vehicles from a community of local hosts.
501-1000 employees
H1B Sponsorship
Turo has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (27)
2024 (42)
2023 (42)
2022 (40)
2021 (33)
2020 (14)
Funding
Current Stage
Late StageTotal Funding
$570.07MKey Investors
G SquaredIACSK Holdings
2023-03-15Secondary Market· $67.5M
2022-03-21Series Unknown· $35.17M
2020-02-05Series E· $30M
Leadership Team
Andre Haddad
CEO and All Star Host
Brian Beaver
Senior VP of Design
Recent News
2026-01-16
2026-01-05
Company data provided by crunchbase