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BerlinRosen, an Orchestra company · 3 days ago

Account Director, Gaming and Emerging Tech PR

New York, NY

Full-time

Hybrid

Mid, Senior Level

$110K/yr - $130K/yr

6+ years exp

BerlinRosen is a fast-growing consulting and communications firm seeking an experienced Account Director for their DigiTech team, focusing on gaming and emerging technologies. The role involves leading PR campaigns, managing client relationships, and driving innovative PR strategies in a fast-paced environment.

Public Relations

Growth Opportunities

Responsibilities

Lead PR campaigns for gaming clients, including video game launches and gaming-adjacent sectors such as game development technology, digital entertainment (anime, manga, streaming services), licensed IP products and gaming/tech accessories

Drive PR strategies for emerging tech clients in areas like AI, Web3, VR/XR and other innovative fields

Develop and maintain strong relationships with top-tier journalists and media outlets, ensuring consistent, high-quality coverage for clients

Personally secure media placements, working directly with reporters, editors and influencers in the gaming and tech space

Oversee day-to-day client communications, ensuring expectations are managed and consistently exceeded

Work closely with clients to identify new opportunities for media coverage and thought leadership, continually positioning them as industry leaders

Manage the creation of press materials such as press releases, media alerts and pitches tailored to different media outlets

Act as a senior advisor to clients, providing strategic counsel on messaging, media strategy and brand positioning

Collaborate with the team's lead to proactively drive business development, identifying and pursuing new opportunities in the gaming and emerging tech sectors to help grow and expand the department

Mentor junior staff and collaborate cross-functionally with internal teams to ensure seamless execution of campaigns

Analyze and report on the success of PR campaigns, using data to inform strategy and improve results

Stay informed about industry trends and competitor activities, providing insights to both clients and the internal team

Thrive under pressure and manage tight deadlines, delivering top-notch results even in a fast-paced, high-stakes environment

Demonstrate a solution-oriented mindset, thinking creatively and strategically to deliver out-of-the-box ideas for clients

Qualification

PR agency experienceGaming sector expertiseTech sector expertiseMedia relationsStrategic PR planningBusiness developmentWritten communicationVerbal communicationOrganizational skillsProblem-solving skills

Required

Must have a minimum of 6+ years of PR agency experience in both the gaming and tech sectors (non-negotiable; experience in both is required)

Must be passionate and interested in working on both gaming and tech accounts, demonstrating enthusiasm and expertise in both areas

Must have a well-rounded PR expertise that goes beyond product launches, with experience in developing holistic PR strategies including thought leadership, corporate communications and reputation management

Experience at a PR agency, with a proven track record of leading and managing client accounts effectively, is highly preferred

A proven track record of securing top-tier media coverage through personal effort, not just team management

Proven ability to lead brainstorms, develop comprehensive PR plans from start to finish, project key performance indicators (KPIs) and effectively present and guide clients through the plan's execution

Excellent written and verbal communication skills, with a talent for crafting compelling stories and pitches

Demonstrated ability to manage multiple projects and clients simultaneously, with strong organizational skills

Entrepreneurial spirit, with a track record of contributing to business development and department growth

A proactive and solution-oriented attitude, always looking for ways to drive results and exceed client expectations

Passion for emerging technologies and the ability to quickly learn and adapt to new industries and trends

Ability to thrive in a dynamic, fast-paced environment, with strong problem-solving skills and a positive attitude

Preferred

Knowledge and working experience in social media, influencer marketing and other integrated marketing areas is a plus

Experience with media monitoring tools and analytics platforms to measure campaign success and make data-driven decisions

Benefits

Medical, dental and vision insurance for employees and dependents

Pre-tax Health Savings Account Savings Plan (HSA-SP) or Flexible Spending Account (FSA)

401K with a 4% employer match and no vesting period

Flexible paid time off policy

Pre-tax commuter benefits

Mobile phone reimbursement for data and minutes

Employer-funded life insurance

Discounted annual bikeshare membership

Corporate discounts through Tickets at Work

Company

BerlinRosen, an Orchestra company

Glassdoor3.8

Built to operate with the speed and intensity of a political campaign, BerlinRosen takes a 360-degree approach to communications — activating audiences and elevating story above all.

Founded in 2005

New York, New York, USA

201-500 employees