SafetyCulture · 1 month ago
Head of Marketing - AMER & International
Austin, TX
Full-time
Hybrid
Director/Executive
$120K/yr - $200K/yr
10+ years expSafetyCulture is a global tech company focused on improving the lives of workers across various sectors. They are seeking a strategic and results-driven Head of Marketing to lead global marketing efforts, drive B2B lead generation, and expand brand presence across key markets.
AppsPublic SafetySaaSSoftware
Responsibilities
Build, mentor, and lead a high-performing marketing team across regions, fostering a culture of innovation, collaboration, and accountability
Develop and manage the marketing budget for AMER and international markets, ensuring efficient allocation of resources and strong ROI
Partner with sales, product, customer success, and operations teams to align marketing strategies with company-wide goals
Establish KPIs and leverage marketing analytics tools (e.g., HubSpot, Salesforce, Tableau, Amplitude) to measure campaign performance and inform decision-making
Act as a brand ambassador, representing the company at industry events, and conferences
Stay ahead of industry trends and emerging marketing technologies to keep the company at the forefront of B2B marketing
Develop and execute innovative lead generation strategies tailored to the AMER, UK, Europe, and Australia
Leverage data-driven insights to identify high-value prospects and optimize lead scoring, nurturing, and conversion processes
Collaborate with sales teams to ensure alignment between marketing campaigns and sales goals
Build and manage a robust pipeline for new business and account expansion, focusing on enterprise and mid-market segments across global markets
Design targeted campaigns to upsell and cross-sell to existing customers, driving account-based marketing initiatives
Partner with product and customer success teams to identify opportunities for expansion within key accounts and verticals
Monitor pipeline health and forecast performance, providing actionable insights to the CMO and Executive team
Oversee the planning and execution of field marketing programs, including industry events, trade shows, webinars, and bespoke customer experiences
Create memorable and impactful in-person and virtual experiences that resonate with regional audiences and reinforce brand positioning
Develop localized field marketing strategies to address cultural and market nuances in the AMER, UK, Europe, and Australia
Lead the development of a global content strategy that supports lead generation, brand awareness, and thought leadership across all regions
Qualification
Required
10+ years of B2B marketing experience, with at least 5 years in a senior leadership role overseeing global or regional marketing teams
Proven success in driving B2B lead generation and pipeline growth in the AMER, UK, Europe, and/or Australia, preferably in a PLG or SaaS environment
Extensive experience in lead generation, field marketing, event management, and content strategy
Strategic thinker with a data-driven approach to marketing and a passion for innovation
Exceptional leadership and team-building skills, with experience managing distributed teams
Strong understanding of ABM, demand generation, and digital marketing best practices
Excellent communication and storytelling skills, with the ability to craft compelling narratives for diverse audiences
Proficiency in marketing technology stacks (e.g., CRM, marketing automation, analytics tools)
Benefits
Equity with high growth potential, and a competitive salary
Flexible working arrangements, we encourage you to create the best work blend while working from your home and the local SafetyCulture office
Access to professional and personal training and development opportunities; Hackathons, Workshops, Lunch & Learns
We encourage involvement in the community, open source work, attending talks and events, and experimenting with new technologies
EAP services and generous parental leave policy
Quarterly celebrations and team events, including the annual Shiplt! global offsite
Table tennis, board games, gym sessions, book club, and pet-friendly offices
Company
SafetyCulture
SafetyCulture is a technology company that provides workplace safety management solutions.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$355.06MKey Investors
Airtree VenturesInsight PartnersBlackbird Ventures
2024-09-09Series Unknown· $49.93M
2024-09-09Secondary Market· $59.92M
2023-08-14Series C· $22.06M
Leadership Team
Kelly Vohs
CEO
Luke Anear
Founder
Recent News
2025-12-09
Supply and Demand Chain Executive
2025-12-09
Company data provided by crunchbase