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Gray Media · 5 months ago

SENIOR MEDIA EXECUTIVE - WAFB

Baton Rouge, LA

Full-time

Onsite

Mid, Senior Level

2+ years exp

Gray Media is a multimedia company headquartered in Atlanta, Georgia, and they are seeking an experienced Media Executive to join their successful sales department at WAFB-TV in Baton Rouge, Louisiana. The role involves generating advertising revenue, developing strategies, building presentations, negotiating deals, and nurturing client relationships to enhance sales performance.

BroadcastingCommunitiesDigital MediaJournalismLifestyleMedia and EntertainmentNewsPublishingSportsVideo

Responsibilities

Cultivating, developing, and maintaining relationships with key decision-makers at both the agency and client level

Answering leads in the form of incoming phone calls and emails

Handling house accounts and administrative tasks as needed

Utilizing marketing and sales collateral, visual presentations, research reports, and sales support data to ensure prospective clients understand our range of capabilities

Developing comprehensive client proposals considering both television & digital tactics

Managing all aspects of the sales communication and negotiation process and keeping management aware of status by providing accurate forecasts

Managing prospects in CRM

Meeting and exceeding sales expectations monthly, quarterly, and annually

Qualification

Media sales experienceStrategic sellingPresentation creationNegotiation skillsCRM managementProject managementCommunication skillsRelationship buildingResults-driven

Required

At least 2 years of media sales experience

Strategic, consultative selling experience with proven ability to navigate large and complex deals

Proven experience in creating presentations

The ability to work across departments in order to meet the targets of the sales department

Expert negotiation skills with experience in high-level sales deals

Excellent organizational and project management skills with the ability to multitask, prioritize, and manage time effectively while also ensuring the accuracy of work through attention to detail

Strong communication skills (verbal and written) with the aptitude to communicate effectively in both individual and group settings

Must be results-driven and take appropriate steps to achieve goals while taking ownership of situations as needed

Proven ability to deliver timely, accurate work products and demonstrate good follow-up and follow-through

Proven ability to build supportive and constructive relationships within and outside of the organization