Senior Director/Director, Demand Generation jobs in United States
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Cvent ยท 2 weeks ago

Senior Director/Director, Demand Generation

positionMcLean, VA
timeFull-time
remoteOnsite
senioritySenior Level, Lead/Staff
date10+ years exp

Cvent is a leading meetings, events, and hospitality technology provider, and they are seeking a Senior Director/Director of Demand Generation to lead initiatives focused on driving net new booked revenue within their Commercial and Enterprise customer base. This role will involve developing integrated programs that grow Cvent's footprint across their product suite and collaborating closely with various teams to design effective campaigns.

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Responsibilities

Own the customer expansion strategy across Commercial and Enterprise accounts in North America, driving net new booked revenue through cross-sell, upsell, and whitespace engagement
Build integrated, multi-channel campaigns; including digital, email, webinars, and sales-supported outreach that align with customer needs and key business moments
Identify and prioritize opportunities using tools like 6sense, Salesforce, and product usage signals, with a focus on uncovering and engaging new buying centers
Partner with Sales and Customer Success to align on account plans and campaign execution strategies
Collaborate with Product Marketing and Vertical Marketing to develop relevant messaging, offers, and content tailored to specific customer segments and industries
Track and report on key KPIs: expansion pipeline, sourced revenue, campaign performance, and conversion rates across the funnel
Continuously test and optimize programs based on performance, feedback, and evolving customer needs

Qualification

B2B marketing experienceDemand generationMarketing tools proficiencyCross-sellUpsellAnalytical mindsetStakeholder alignmentCollaboration skillsProject managementCommunication skills

Required

10+ years of B2B marketing experience with a strong background in demand generation, customer marketing, or account-based marketing (ABM)
Experience building revenue-driving programs for existing customers, including cross-sell, upsell, and adoption-focused initiatives
Proficiency with marketing tools such as Marketo or Eloqua, Salesforce, and ABM/intent platforms like 6sense
Strong collaboration skills with a proven ability to influence Sales, Customer Success, and Product Marketing partners
Experience targeting both commercial and enterprise segments, with understanding of complex buying cycles and multi-threaded sales processes
Analytical mindset with experience using data to drive prioritization and program optimization
Exceptional project management, communication, and stakeholder alignment skills
Bachelor's degree required

Company

Cvent

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Join #CventNation! www.cvent.com/careers What We Do: Cvent is a global market-leading meetings, events, & hospitality technology provider.
dateFounded in 1999
location
Sydney, New South Wales, AUS
people-size1001-5000 employees
web-link
https://ey.cvent.com/events/ey-foundry/event-summary-1da29c256933470b9b6e1baaf996fba2.aspx

Funding

Current Stage
Late Stage

Leadership Team

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Reggie Aggarwal
Founder & CEO
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Dan Lapus
Senior Vice President / Co-Founder
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