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Guerlain · 6 hours ago

Manager, Digital Marketing

New York, United States

Full-time

Hybrid

Mid, Senior Level

$100K/yr - $110K/yr

5+ years exp

Guerlain is a luxury cosmetics brand seeking a Manager of Digital Marketing to lead and support full funnel paid media tactics. This role involves analyzing and optimizing media strategies in the US, coordinating digital campaign development, and ensuring optimal user experiences across platforms.

BeautyCosmeticsHealth CareLifestyle

Responsibilities

Lead media campaign strategies and execution with media agencies: oversee asset selection and adaptation per ad formats, optimize plans, and build comprehensive performance analyses hand-in-hand with E-Business team

Search-specific: lead and execute Search efforts (SEA, SEO through HQ) hand-in-hand with E-Commerce team

Establish performance marketing best practices, build ROI reports for each campaign with industry and/or competition benchmarks, enforce “test and learn” culture within media plans to constantly improve media goals and spend efficiency

Maintain audience groups’ relevancy and refine segmentation with constant attention to behavior and ROI for media efforts

Provide landscape study on competitors strategy for major launches and overall 3-axe plans and build recommendations to optimize communication strategy

Track key metrics to benchmark social/paid digital marketing efforts through retailers and provide insights on media optimizations

Establish relationships with Digital key players (Google, FB/IG, TikTok) and key Media partners (LVMH Media, LVMH Digital community, media agencies) to collect insights, recommendation, access betas and ensure Communication and Marketing teams are up-to-date with media innovations ; monitor relevant innovation from third-party vendors to optimize media efforts within budget

Partner with all internal teams to amplify digital communication plans

Act as “social/digital expert” to educate internal teams on social tools and metrics during dotcom initiative meetings

Ensure brand tone of voice aligns across social channels for media, earned, and owned consumer-facing social content

Partner with Central teams to develop U.S.-centric assets and digital native content for media and brand social channels and influence timing of posts to better incorporate U.S./North American needs

Partner with all internal teams to create holistic plans (social, e-retail, trade, in-store, etc.)

Provide monthly market and competition insight reports with quarterly deep dives on best practices

Track social performance per brand against market trends and key competitors, providing insights on how to optimize rankings

Lead Brand communication on social platforms for the U.S.; maintain local pages for each Brand social platforms if applicable, track any relevant data on US audiences from global-led channels

Budget management: manage, track budget for media and influencer boosting activities

Ensure alignment with integrated multi-media (i.e. print/outdoor/online) advertising plans

Consistently monitor and optimize campaigns to ensure success of investment

Identify, communicate and document objectives and success metrics with the agency (e.g., engagement, views, online conversations, tonal sentiment, etc)

Qualification

Digital marketing strategyMedia campaign managementPerformance marketingSocial media platformsProject managementEntrepreneurial mindsetFluent in EnglishCollaboration skills

Required

Minimum 5 years of professional experience, of which 3 in media-related projects

Agency background a plus

Advanced experience in building, executing, and measuring successful digital strategies

Knowledge of social media platforms and business solutions

Ability to function in an entrepreneurial environment and lean team – very hands on approach and ability to adapt to change

Strong project management skills with the ability in build collaboration relationship, willing to drive innovative and create ideas into implementation

Fluent in English