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Nintendo · 2 weeks ago

Sr Insights & Analytics Analyst (PR, Social Media, Influencer Marketing)

Redmond, WA

Full-time

Hybrid

Senior Level

$105K/yr - $168K/yr

5+ years exp

Nintendo of America Inc. is dedicated to creating smiles through unique entertainment experiences. The Sr Insights & Analytics Analyst will lead data analysis and research for the Communications team, providing actionable insights and recommendations for PR, Social Media, and Influencer Marketing initiatives.

Consumer ElectronicsGamingMobileVideo Games

Comp. & Benefits

No H1B

U.S. Citizen Only

Responsibilities

Develops reporting framework, inclusive of cadence, purpose, audience, and delivery method to address growing business reporting, analytics, and data needs for the functions within Communications, including PR, Social Media, and Influencer Marketing

Leverages expert knowledge to develop reports and analysis to provide company with meaningful insights based on media coverage, social media listening, influencer content, sales data and more

Proactively identifies business questions and provides answers through executive level storytelling leveraging data from media coverage, social media listening, influencer content, and other materials

Leads production of all reporting for Communications team, summarizing the results, trends and, opportunities within the ongoing campaign planning cycles and always-on public-facing communications

Develops executive level content for business review presentations, including PDCA (Plan, Do, Check, Act) on previous activities as well as forward-looking recommendations

Owns the development of forecasting models and solutions end-to-end in support of business needs for the functions within Communications at NOA: PR, Social Media, and Influencer Marketing

Leads primary research studies (leveraging both qualitative and quantitative methods) that provides in-depth insights and informs improvements to business processes, channel and functional strategies, and Communications department KPIs for PR, Social Media, and Influencer Marketing

Drives vision and requirements for new automated report solutions to meet long-term stakeholder data needs, as well as maintaining existing suite of automated reports

Manages early warning system with social media tool(s) for key issues that could impact brand and acts as crisis team liaison

Qualification

Data analysisPR tools expertiseData visualizationDashboard developmentProject managementUser interface designAnalytical storytellingData manipulationForecasting modelsTeam management

Required

Five (5) plus years of experience in an Analyst role developing dashboards, analysis, reporting, and comprehensive Boolean Logic queries

Expertise in PR, Social Media, and Influencer Marketing tools, like Sprinklr, Talkwalker, Quid, CreatorIQ, VidIQ, Meltwater, Google Analytics

Ability to work with extremely large datasets

Experience in working with data visualization tools such as Tableau, building interactive reports, complex dashboards for different audiences, and creating calculated KPIs or metrics by writing complex formulas

Demonstrated experience in how to extract, clean, and manipulate data from multiple systems into reporting objects for analysis

Excellent project management skills with ability to handle multiple projects simultaneously and to tight deadlines in a high paced environment

Experience in user interface design and data visualization front-end architecture and implementation experience

Undergraduate degree or equivalent in computer science, information systems, engineering, economics, or other technical field

Applicants must be legally eligible to work in the United States to be considered. Visa sponsorship is not available for this role