ProShares · 12 hours ago
VP, Product Management
Bethesda, Maryland
Full-time
Hybrid
Mid, Senior Level
$100K/yr - $150K/yr
5+ years expProShares is a leader in the ETF market, offering innovative investment strategies since 2006. The VP, Product Management will oversee the entire product lifecycle, ensuring successful product positioning, business planning, and market analysis to drive commercial success.
Financial ServicesFinTech
Responsibilities
Drive commercial success throughout the product lifecycle, including promotional planning, product launches, ongoing support, and potential rationalization
Product Positioning: Own strategic product messaging and positioning, including product features, client benefits, investment merit, and competitive differentiation for the target client
Business Planning: Build the business case for product initiatives and campaigns from senior stakeholders with clear and concise business rationale and data
Product Planning and Promotion: Drive the execution of cross-functional product support initiatives and campaigns in coordination with sales, marketing, and investment strategy, and ensure all contributors are accountable for their deliverables, and escalate, when necessary, to meet milestones
Product Quality and Enhancements: Create regular processes for monitoring product performance and execute on all product enhancements, such as index changes, share price splits, sales and marketing program adjustments, and other changes that impact product quality and communicate the status of initiatives to senior management and internal partners
Research and Analytics: Create an integrated view of product and competitive opportunities, based on analyses of fund flows and performance, client feedback, competitive intelligence, investment trends, and industry developments. Stay abreast of competitive product information specific to both competitors and sponsor programs. Identify significant product launch, development, or repositioning initiatives and present actionable business plan opportunities in response. Develop recommendations on product gaps, marketing themes, and competitive campaigns
Product Rationalization: Monitor fund data and recommend rationalization as needed. Continually evaluate the relevance of the existing product set, with a particular focus on positioning, pricing, and efficient support of distribution. Execute on process for rationalization in partnership with internal and external stakeholders with a focus on both profitability and firm reputation and brand
Qualification
Required
At least 5 years of total experience with relevant work experience in the investment management industry, with experience in project management within a distribution organization
Experience with ‘40 Act products, including exchange traded funds and mutual funds
Outstanding project management skills, including the ability to manage complex business processes through influence when all the resources necessary for a successful outcome are not directly under the individual's control. A track record of execution success is a key attribute
Experience in product, including product development, product launches, product life cycle management and consolidations
Experience in strategy or corporate development, particularly related to distribution efforts
Experience in a project management role, in a retail distribution group
Track record of development and execution of distribution plans including sales and marketing initiatives
Proven track record of commercial success, including the ability bring a business mindset to complex issues around opportunity cost tradeoffs and an understanding of product profitability in competitive resource allocation environments, both external with competitors and internally within a multi-line business
Possession of a blend of quantitative and interpersonal skills, with an evidenced ability to communicate effectively (both orally and written) to senior management and experienced investment professionals
Strong conceptual, cognitive, and analytical skills, probably exemplified through an outstanding academic background with an advanced degree in finance or business, such as an MBA, or a professional designation such as a CFA
Self-starter with a team-orientation, combined with a proven ability to manage projects across cross-functional teams under demanding deadlines
Results-orientation with attention to detail
Proficiency in multiple investment and database software packages (e.g. FactSet, eVestment Alliance, Zephyr, Callan PEP, Pertrac)
Proficiency in Microsoft Office, particularly in Excel and PowerPoint, including the ability to develop professional presentations and analysis
Benefits
Competitive pay and discretionary bonus
Paid time off
Health care benefits (medical, dental & vision)
Additional insurance includes basic life, accidental death and dismemberment, supplemental life, disability and legal benefit
401(k) retirement plan with matching contribution
Spending Accounts (Health Care, Dependent Care, and Transportation)
Wellness Programs (fitness reimbursement, Employee Assistance Program)
Education assistance
Hybrid work schedule
Additional Programs include peer recognition, corporate matching gift
Company
ProShares
ProShares launched in 2006 and today offers over 140 alternative ETFs designed to serve a range of investor needs.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Steve Munroe
Managing Director, CMO
Recent News
2025-12-04
2025-12-04
2025-12-04
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