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Headway · 2 weeks ago

Head of Product and Brand Marketing

United States

Full-time

Remote

Director/Executive

$280K/yr - $330K/yr

12+ years exp

Headway is a company focused on making mental healthcare accessible through technology that connects individuals with therapists. The Head of Product and Brand Marketing will lead marketing initiatives across various audiences, manage product launches, and shape the Headway brand while building a high-performing team.

Health CareInformation TechnologyInsuranceMental HealthTherapeutics

Responsibilities

Build & lead a top-performing team of Product Marketers, Brand Strategists, and Comms professionals, fostering a culture of collaboration, creativity, and accountability

Define and own the overarching product marketing strategy to ensure alignment with company goals, product roadmaps, and market opportunities

Craft and evolve compelling messaging and positioning that clearly communicates Headway’s unique value to each of our target audiences

Own product launches end-to-end, introducing new capabilities to our customers and reinforcing key value propositions

Establish and track KPIs, continuously analyzing performance and optimizing strategies to improve brand reach, customer engagement, and business impact

Shape and activate the Headway brand, building trust and recognition in the market

Qualification

Integrated marketingProduct marketing strategyBrand marketingTeam leadershipGTM strategiesData-driven decision makingCross-functional collaborationCustomer obsessionPerformance optimizationGrowth mindset

Required

12+ years of experience in integrated marketing, with a strong focus on brand and product marketing, including 7+ years leading high-performing teams

A track record of successfully leading both 0→1 GTM strategies and scaled product launches across multiple customer segments

A strategic leader and hands-on operator, equally comfortable setting vision and executing

Thrive in fast-paced, ambiguous environments and bring a growth mindset to solving complex challenges

Possess strong cross-functional collaboration skills, with proven experience influencing stakeholders across product, marketing, sales, and operations

Data-driven and results-oriented, with experience developing KPIs, dashboards, and frameworks that connect marketing efforts to business outcomes

Deeply curious and customer-obsessed, constantly seeking to understand user needs and deliver meaningful value