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REGAL · 5 months ago

Growth Marketing Lead

New York, New York

Full-time

Hybrid

Entry, Mid Level

$90K/yr - $125K/yr

2+ years exp

Regal is the AI Agent Platform transforming customer expectations with Generative AI Agents. The Growth Marketing Lead will drive growth through innovative marketing strategies, focusing on experimentation and optimization across various channels.

Artificial Intelligence (AI)Enterprise SoftwareGenerative AIMarketing AutomationSales AutomationSMSSoftware

Responsibilities

Run rapid‑fire experiments across paid social, SEM, display, and the website, setting clear hypotheses, launching tests, and optimizing for CAC and ROAS

Tinker with new channels: from TikTok-style B2B content to AI-powered ad creation, to finding underpriced media that others haven’t tapped into yet

Be a scrappy executor: if we want to test OOH or podcast ads, you’ll research vendors, vet them, negotiate pricing, and launch quickly

Leverage paid and organic strategies to amplify content across channels like LinkedIn, newsletters, display ads, and video

Optimize every piece of creative: from landing pages to ads to short-form video, using the latest marketing tools, AI, and automation

Move fast and iterate constantly: speed is everything in this role. We don’t need perfect; we need what works right now

Measure and report on performance: track pipeline contribution, CPL, ROAS, and iterate based on what’s working (and what’s not)

Qualification

Growth hackingDigital marketingPaid media experienceData-driven analysisB2B marketingB2C marketingSaaS experienceAI-driven toolsMarketing automationSocial media advertisingDisplay advertisingProgrammatic advertisingPerformance metrics

Required

2-4 years in growth, demand gen, or digital marketing - ideally within a high‑growth B2B or B2C SaaS environment

Growth hacking mindset: You're always testing new tools, AI-driven ad creative, and new ways to distribute content

Paid media experience: You've managed budgets across paid social, display, programmatic, or other digital channels

Creative problem solver: You don't need direct experience in every channel, but you figure things out fast

Data-driven and analytical: You don't need direct experience with the advertising metrics but you are quantitative

Obsessed with speed: You execute quickly, efficiently, and effectively

Entrepreneurial DNA: You want to be a founder one day. You thrive in fast-paced, ambiguous environments where you can shape processes, influence product direction, and drive revenue. Your adaptability and growth mindset help you navigate change and complexity with ease