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Quad · 7 hours ago

Manager, Media Planning (Traditional and Digital)

Chicago, IL

Full-time

Onsite

Mid, Senior Level

$85K/yr - $100K/yr

4+ years exp

Quad is an award-winning full-service Media Agency of Record that specializes in creating omnichannel experiences through advanced analytics and proprietary technology. The Manager, Media Planning will develop custom media strategies and plans while overseeing the media planning process and managing team members to foster client relationships and achieve campaign goals.

AdvertisingContentDigital MarketingManufacturingMarketingPrinting

Responsibilities

Work with Media Strategy leadership to develop innovative and custom solutions in achieving client goals for prospective and current clients

Develop and oversee media strategy, campaign creation, budget, optimization, and testing strategy(ies), as applicable, for full-funnel, multi-platform campaigns across all paid channels including television, radio, print, out-of-home, digital, social, and mobile media

Leverage insights and learnings to help determine the right channel mix and further bolster the data-informed portions of media plans; engage with and support the efforts of the Analytics team re: same

Translate client audience data, goals, and pain points into custom media plans

Assist with driving new business development by ensuring the New Business team is leveraging customized approaches

Work in collaboration with Director and peers to develop media strategies that leverage connections planning and creative insights, are integrated across moments/tactics and align with client campaign objectives

Support the efforts of the activation team related to plan execution; participate in packaging / communicating negotiation / placement / results outcomes to clients, as appropriate

Stay current with new advances in media, the competitive landscape, and vendor capabilities; leverage that knowledge to influence current and future business plans and strategies

Supervise media team members on the execution of client media campaigns to ensure accurate and timely execution

Foster and implement collaborative, proactive communication with internal teams and external client(s) (via in-person, phone or email)

Ensure all communication on behalf of client is clear, concise and accurate (notifications, insertion orders, press runs, material tracking resolutions, etc.)

Lead and support team development including mentoring and training on new media / internal process and procedures

Marshall team and other resources, as necessary, to manage multiple projects simultaneously

Implement and support operational best practices across the team and within the department

Keep manager and team members informed of media opportunities or challenges that could impact client budget and goals of each campaign

Qualification

Omnichannel media planningMedia strategy developmentClient relationship managementDigital marketingMedia research knowledgeTeam managementCritical thinkingCommunication skills

Required

Bachelors Degree Preferred

4+ years of media experience at both a tactical level (implementing) and strategic level (guiding and training); agency experience is a plus

Experience in omnichannel media planning, including both digital and traditional media

Proven ability to manage multiple, simultaneous short- and long-term projects

Track record of demonstrating strong judgment and prioritization capabilities

Ability to implement change quickly to support evolving / changing client initiatives or marketplace occurrences

Working knowledge of third-party media research, including but not limited to: Nielsen, MRI, Scarborough, Kantar, DoubleClick, YouGov

Experience building client decks and pitching current as well as potential up-sell opportunities

Strong understanding of media planning, distribution, and syndication of content

Evidence of facilitating and initiating creative thinking in the media space

Dedication to completing projects and tasks with passion and a relentless pursuit of excellence; ability to excel in a complex and changing marketplace

Demonstrated critical thinking and problem solving abilities

Collaborative approach and all-in attitude

Client facing track record; excellent verbal and written communication skills

Committed to flawless execution