Hisense USA · 4 days ago
Home Appliance Product Marketing Manager
Suwanee, GA
Full-time
Onsite
Senior Level
5+ years expHisense USA is a company focused on home appliances, and they are seeking a Home Appliance Product Marketing Manager to drive marketing strategies and plans for their products. The role involves collaboration with cross-functional teams, executing marketing campaigns, and managing product launches to enhance brand awareness and achieve sales targets.
Consumer ElectronicsElectronicsHome AppliancesTV
Responsibilities
Develop and implement comprehensive marketing strategies and plans for home appliance including Refrigerator, Cooking, Laundry and Dishwasher, to drive sales growth brand awareness, and customer engagement
Synthesize in-depth market research to understand consumer preferences, market trends, consumer buying journey and competitive landscapes for the major appliance category, translating insights into actionable marketing strategies
Collaborate with product planning, business planning, sales teams and E-com team to define product features, benefits, and value propositions that resonate with target consumers
Create compelling marketing materials, including spec sheets, website content, retailer.com tailored to the unique attributes of appliances
Plan and execute product launches for NPI for home appliances, coordinating cross-functional teams to ensure successful execution and alignment with overall business objectives
Manage integrated marketing campaigns across multiple channels, including digital, social media, email, and in-store promotions
Analyze marketing metrics and KPIs to evaluate campaign effectiveness, identify areas for optimization, and make data-driven recommendations to enhance performance
Partner with in-store teams to develop sales tools, training materials, and promotional programs that effectively support the selling process for home appliances
Monitor market trends, competitor activities, and customer feedback to identify opportunities for product innovation and improvement
Manage the marketing budget for the home appliance category, ensuring effective allocation of resources to maximize ROI and campaign impact
Work closely with retailer to develop co-marketing programs and seasonal campaigns tailored to channel-specific needs
Qualification
Required
Bachelor's degree in Marketing, Business, or related field
5+ years of proven experience in product marketing in the home appliance Industry
Strong understanding of home appliance products, market dynamics, consumer behavior, and trends within the home appliance category
Excellent analytical, strategic thinking, and problem-solving skills
Excellent communication and project management skills, with the ability to manage multiple priorities in a fast-paced environment
Proficiency in data analysis, with the ability to draw actionable insights from marketing metrics and customer feedback
Experience working with cross-functional teams and external partners to deliver successful marketing initiatives
Company
Hisense USA
Hisense USA’s product strategy is to steadily introduce a full range of electronics and appliances into the North American market. It is a sub-organization of Hisense Group.
51-200 employees
H1B Sponsorship
Hisense USA has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (13)
2024 (18)
2023 (11)
2022 (14)
2021 (6)
2020 (10)
Funding
Current Stage
Growth StageLeadership Team
Y
Yunfang Feng
Senior Vice President
Peter Erdman
Vice President - B2B, Laser TV and Business Development - Hisense USA
Recent News
2025-07-10
Google Patent
2025-04-03
Company data provided by crunchbase