Product Marketing Manager (F&B Expert) jobs in United States
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Tastewise · 7 months ago

Product Marketing Manager (F&B Expert)

positionUS - Eastern Time
timeFull-time
remoteOnsite
seniorityMid Level
money$120K/yr - $140K/yr
date3+ years exp

Tastewise is a consumer intelligence platform that provides insights for food brands, and they are seeking a Product Marketing Manager with a passion for understanding consumers and product marketing. The role involves leading product positioning, messaging frameworks, and supporting sales processes while collaborating cross-functionally to drive transformation in the food and beverage industry.

AnalyticsArtificial Intelligence (AI)Big DataConsumer GoodsFood and BeverageMarketingPredictive AnalyticsRestaurantsRetail
badNo H1BnoteU.S. Citizen Onlynote

Responsibilities

Deeply understand the product—its features, technical capabilities, use cases, and customer value, becoming the go-to expert for internal teams
Translate technical functionality into clear, benefit-driven messaging that resonates across audiences, from buyers to end users
Own product positioning and messaging frameworks, tailoring value propositions by segment, persona, and market context
Actively support the sales process by joining strategic customer calls, helping to articulate product value, address objections, and accelerate deal velocity
Collaborate cross-functionally with product, sales, and GTM teams to align on roadmap priorities, launch timing, and customer value delivery
Create and maintain high-impact enablement assets, including sales decks, one-pagers, battlecards, product briefs, and internal FAQs
Enable internal teams through structured training on product capabilities, use cases, and competitive differentiation
Conduct ongoing market and competitor analysis to identify product gaps, technical differentiators, and opportunities for positioning refinement
Lead go-to-market strategy for new products and features, including messaging rollout, launch toolkits, and post-launch performance tracking

Qualification

Marketing in Food & BeverageSaaS experienceCreating marketing collateralStorytelling capabilitiesIndependent researchProactive initiative

Required

3+ years of experience in marketing roles within the Food & Beverage sector – a must
Experience in startups and/or SaaS companies – a significant advantage
Ability to thrive in a fast-paced entrepreneurial environment
Storytelling capabilities to craft a coherent and compelling narrative for internal stakeholders and customers
Excellent track record of creating high-quality marketing collateral across multiple channels
Strong analytical skills with the ability to define, track, and measure outcomes
Independent research and analysis skills for markets and business opportunities
Highly motivated, quick to learn, and proactive with a strong ability to take initiative

Benefits

Hybrid environment- 2-3 days a week in our NYC office.
Equity options
Medical, Dental, and Vision Benefits (individual plan 100% covered)

Company

Tastewise

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Tastewise is a consumer intelligence platform that provides insights for food brands.
dateFounded in 2018
location
New York, New York, USA
people-size51-200 employees
web-link
https://www.tastewise.io

Funding

Current Stage
Growth Stage
Total Funding
$71.6M
Key Investors
TELUS Global VenturesDisruptivePICO Venture Partners
2025-06-10Series B· $50M
2022-03-02Series A· $17M
2019-09-25Series A· $3.1M

Recent News

PRWeb
Food As Identity: Tastewise Reveals 2026's New Rules for Eating, Drinking, and Living Well
2025-10-30
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2025-07-15
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2025-07-14
Company data provided by crunchbase