Bay Cities · 3 months ago
Director of Business Development – Ecommerce & Subscription Packaging
Bay Cities is an Employee-Owned Company and the leading creative packaging and display partner to brand marketers, retailers, and e-commerce. The Director of Business Development – Ecommerce & Subscription Packaging will be responsible for identifying new markets, developing a go-to-market strategy, and driving scalable revenue streams in the ecommerce and subscription packaging space.
ManufacturingRetail
Responsibilities
Identify and define new market opportunities in ecommerce and subscription packaging (DTC brands, influencers, startups, etc.)
Lead the creation and execution of a comprehensive GTM strategy for this vertical
Analyze industry trends, competitors, and target customer behavior to inform market segmentation and value positioning
Build and manage a sales pipeline that supports a $10M+ annual revenue target
Own the full sales cycle from lead generation to deal close, with a focus on strategic, long-term partnerships
Recruit, onboard, and coach a high-performing team of sales executives and SDRs
Partner with marketing to develop tailored campaigns, content, and lead-gen strategies that drive awareness and conversions
Collaborate with manufacturing and packout/fulfillment teams to ensure operational readiness and solution delivery
Create repeatable solutions that span packaging, assembly, and fulfillment for ecommerce and subscription brands
Establish sales KPIs and performance tracking systems to monitor pipeline health and growth
Report regularly to senior leadership on business unit progress, forecasts, and milestones
Continuously iterate based on market feedback and campaign results
Qualification
Required
5+ years of experience in business development, sales, sales leadership, or GTM strategy
Proven ability to build new business lines or verticals with $10M+ in annual revenue
Experience selling packaging, ecommerce services, fulfillment, or supply chain solutions is a strong plus
Excellent understanding of DTC, subscription models, and ecommerce trends
Demonstrated ability to recruit and lead a high-performing sales team
Consultative, data-driven, and highly collaborative approach to building business
Strong communication and executive presentation skills
Preferred
Experience working in the packaging industry
Background in packaging, design, fulfillment, or sustainable packaging solutions
Familiarity with start-ups or intrapreneurial environments where market-building was necessary
Managed Sales teams
Company
Bay Cities
Bay Cities is a packaging and containers company that offers displays, retail packaging, and industrial packaging solutions.
Funding
Current Stage
Growth StageLeadership Team
Ed DeVeau
Vice President of Operations
Recent News
2025-09-19
2025-09-17
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