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BNY · 1 month ago

Vice President, Demand Generation

Pittsburgh, PA

Full-time

Hybrid

Mid, Senior Level

5+ years exp

BNY is a leading global financial services company that influences nearly 20% of the world’s investible assets. They are seeking a Vice President of Demand Generation to develop and execute strategic demand generation programs, coordinate multi-channel campaigns, and analyze campaign performance to drive continuous optimization and ROI.

Financial Services

Responsibilities

Develop and execute strategic demand generation programs, working in partnership with sales, and client and product marketing teams

Coordinate multi-channel campaigns that drive awareness, engagement and generate qualified leads and pipeline, working closely with channel partners on program execution

Develop lead personas and journeys, with understanding of audience interests and preferences

Assist in the identification of content needs with marketing colleagues to support programs

Develop and utilize lead scoring to understand program effectiveness and identify high potential leads

Align closely with sales to ensure marketing efforts support lead conversion and revenue

Utilize A/B testing strategies to optimize program performance

Analyze and report on campaign performance to drive continuous optimization and ROI

Monitor market trends, competitor activity, to continuously refine marketing approaches

Ensure regulatory/compliance alignment of marketing activities

Qualification

Demand generationMarketing automationCRM systemsB2B/B2C marketingCampaign performance measurementData analysisCommunicationProject managementCross-functional collaborationGrowth mindset