Publicis Collective · 2 hours ago
Associate Director, Analytics
Birmingham, MI
Full-time
Onsite
Senior Level, Lead/Staff
$111K/yr - $151K/yr
5+ years expPublicis Collective is a forward-thinking marketing company that emphasizes innovation and business outcomes. They are seeking an Associate Director, Analytics to lead digital analytics efforts and collaborate with various teams to build a data-driven foundation for their clients.
AdvertisingAnalyticsCRMDigital Marketing
Responsibilities
Serve as Adobe Analytics and GA4 SME for internal and external teams. Educate media analytics teammates on respective Analytics platforms, reporting & insight use cases. Assist in troubleshooting and product enhancements
Ensure Analytics Reporting & Segment Alignment; Work with Publicis Platform teams on reporting integrations and necessary requirements
Client point of Contact for media and site analytics initiatives
Leverage data to identify the key touch points/factors that drive business decision making
Support migration efforts, while maintaining and enhancing current Tagging and Privacy Infrastructure
Key thought leader, gathering insights across disparate data sources to help describe product performance with a client’s broader business goals and objectives
Driving the use of data in decision-making throughout the organization, partnering with experts, vendors and organizational leaders
Building framework that can collect and visualize data sources that is flexible enough to answer unique business situations
Build relationships with clients, colleagues, and emerging technologies and data providers
Identify, assess, and manage implementation of data sources and tracking solutions
Acts as primary day-to-day contact on complex projects. Facilitates communication and defines roles and responsibilities amongst all parties including internal, client, and third-party
Qualification
Required
5-7 years in digital analytics / MarTech implementation, with at least 3 years hands-on Adobe Analytics & Launch and 1+ year on Web SDK or AEP components
3-4 years' experience with Digital Media Platforms and Analytics tools. Ability to translate paid media to site analytics, and vice versa
Strong client management/consultative experience presenting and resolving issues
Expert level understanding of Adobe Workspace, Segments, Calculated Metrics/Functions and reporting capability
Experience with Server-side tagging architectures (Adobe Edge, GTM Server, or similar)
JavaScript/TypeScript proficiency for tagging and single-page app tracking (React/Next.js a plus)
Consent frameworks (OneTrust or similar) integration
Familiarity with GA4, GTM configurations and BigQuery exports
Advanced MS Office skills (MS Word, Excel, PowerPoint)
Ability to turn around projects and meet deadlines, multi-task, and adapt to change in a fast-paced environment
Strong critical thinking and hands-on problem-solving skills and a demonstrated ability to mine data for relevant, actionable insights
Excellent communication skills with the ability to communicate/translate complex concepts to a non-technical audience
Quantitative skills and the ability to dig into the numbers
Excellent organizational skills and attention to detail a must
Experience analyzing data across different platforms (SQL, R, Tableau, PowerBI)
Benefits
Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Company
Publicis Collective
Publicis Collective is a creative agency that provides web analytics, internet marketing, CRM, and digital technology services.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Meghan Grant
Chief Client Officer, Global Integrated Media
Recent News
2025-03-11
2024-04-10
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