Sentry · 1 week ago
Senior Event Marketing Manager
San Francisco, CA
Full-time
Hybrid
Senior Level, Lead/Staff
$150K/yr - $175K/yr
8+ years expSentry is on a mission to help developers write better software faster. They are seeking a dynamic Senior Event Marketing Manager to lead their regional event strategy and expand their field marketing capabilities, focusing on creating engaging experiences that drive pipeline growth.
Application Performance ManagementDeveloper ToolsReal TimeWeb Apps
Responsibilities
Plan and execute impactful regional event marketing events that generate qualified leads, accelerate sales opportunities, and strengthen customer relationships
Own end-to-end trade show and conference logistics, including vendor coordination, budgeting, staffing, metrics tracking, and on-site execution, ensuring high-quality experiences
Collaborate closely with sales teams to identify key accounts and develop tailored marketing strategies that engage prospects effectively
Provide consistent and clear communication of events programs to all stakeholders, including preparing and maintaining internal and external event planning documents, checklists, on-site schedules, timelines, recommendations, and budget
Track and report on event performance metrics and ROI, partnering with internal sales and MOPs teams to optimize future marketing activities
Support the creation of compelling event content and messaging in collaboration with Product Marketing
Build and maintain strong relationships with local companies, community organizations, influencers, and other key stakeholders
Work effectively with go-to-market, Developer Relations, Product Marketing, engineering, and product teams to ensure cohesive campaign execution
Track all marketing activities and leads diligently in Salesforce
Contribute to quarterly planning and alignment with sales targets and business objectives
Identify opportunities to improve field marketing processes and tactics. You'll have the autonomy to propose and build new program ideas based on data, market insights, and stakeholder feedback to improve pipeline contribution and ROI for Sentry
Ensure every regional experience reflects Sentry’s mission and brand, creating meaningful and targeted touch points
Qualification
Required
8+ years of experience in B2B field or event marketing, preferably in the technology sector
A self-starter who can work independently while also being a collaborative team player
Comfortable engaging directly with executives, sales leaders, prospects, and customers to shape messaging, gather insights, and drive pipeline impact
Customer-focused with an understanding of how to create valuable experiences across in-person and digital touch points
Budget Management skills to forecast, manage, and summarize event spend with internal teams and vendors; analytical skills to measure event ROI
Proficiency working in Salesforce, Marketo, Jira and Google Suite
Strong communicator with the ability to align cross-functional stakeholders and articulate campaign impact to leadership
Treat every event like a fresh experience, not a rinse-and-repeat
Benefits
Incentive compensation
Equity grants
Paid time off
Group health insurance coverage
Company
Sentry
Sentry is a developer of an application monitoring platform that helps developers optimize the performance of their code.
201-500 employees
Funding
Current Stage
Late StageTotal Funding
$217MKey Investors
AccelNew Enterprise Associates
2022-05-04Series E· $90M
2021-02-18Series D· $60M
2019-09-24Series C· $40M
Leadership Team
Milin Desai
Chief Executive Officer
Chris Jennings
Co-founder, Chief Creative Officer
Recent News
2026-01-06
2025-12-19
2025-12-06
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