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Legrand, North America · 5 months ago

Marketing Communications Specialist

Reno, NV

Full-time

Onsite

Entry, Mid Level

$60K/yr - $70K/yr

2+ years exp

Legrand, North America is a global specialist in electrical and digital building infrastructures. They are seeking a Marketing Communication Specialist to lead the planning, execution, and optimization of integrated marketing campaigns across various channels to support product launches and key initiatives.

Electrical DistributionElectronicsManufacturing

Responsibilities

Campaign Planning, Development, Project Management, and Leadership - Plan, develop, project manage, execute, analyze, and present on all stages and aspects of various marketing communication campaigns, including product launches, public relations, digital marketing, digital events, social media, and online media

Lead Cross-functional Collaboration and Communication: Work closely with key stakeholders from Product Management, Product Marketing, Marketing, and Sales Teams to lead efforts in bringing products, initiatives, or ideas to market and achieving key business objectives

Campaign Performance Tracking, Reporting, and Optimization: Establish a review cadence for each major campaign and initiative to analyze performance and provide recommendations for optimization based on past results and future objectives

Media Budget Coordination and Optimization: Select vendors and tactics as well as manage monthly expenses to ensure budget goals are met without waste or underutilization

Content/Asset Development and Promotion: Lead or support (utilizing primary or secondary sources) the creation of various content types aligned to brand standards. Content types can range from product-focused literature to promotional or educational videos, digital ads and assets, web pages, and more. Will ensure that created content is posted and promoted across multiple channels to ensure content is utilized in the market

Digital Media Tactic Execution: plan and execute all aspects of digital campaigns, including programming and sending email marketing campaigns, social media posts, and paid

Search Engine Marketing: Work with Product Management, Sales, and other interested parties to capture and optimize various forms of content to improve SERP results. Will lead or assist in the setup and/or optimization of core business keywords associated with always-on or strategic AdWords and SEO campaigns

Social Media: Coordinate topics with Product Marketing and write content that helps to promote and launch campaigns

Digital Event Coordination: Execute the overall event plan related to campaigns and launches to achieve strategy and adapt to digital events, such as webinars

Website: Works closely with the Digital Operations team to manage and update website content for the relevant marketing area

Public Relations: Share campaign and launch plans with the Content Development Manager to ensure thought leadership campaigns are executed in collaboration with a PR agency. Develop and implement comprehensive PR strategies. Take advantage of article opportunities. Incorporate PR into launch campaigns

Perform other duties as assigned

Qualification

Marketing CommunicationsCampaign PlanningDigital MarketingSEO/SEMContent DevelopmentPublic RelationsB2B Sales ExperienceProject ManagementMicrosoft OfficeOrganizational SkillsInterpersonal SkillsTeam CollaborationProblem SolvingTime Management

Required

Bachelor's degree from four-year College or University with emphasis in Marketing, Communications or related field; or equivalent combination of education and experience

Minimum of 2 years' experience in a marketing role

Proven work experience in Marketing Communications, overseeing projects from ideation to delivery and launch, as well as review and optimization for future growth and improvement

Effective oral and written communication skills with the ability to provide information across multiple groups

Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form

Ability to resolve problems involving several variables in standardized situations

Strong organizational and planning skills and the ability to work independently

Computer proficient with knowledge of Microsoft Office products (Word/Excel/Outlook)

Familiarity of ISO 9000 standards and audit process

Proven work and educational experience in the field of marketing for at least 5 years

Familiarity within the B2B sales environment, preferably working with products or services that support technology enterprises at top Fortune-ranked companies

Experience with marketing campaigns, execution, and planning

Excellent interpersonal skills are required to interact with Marketing Directors, Divisional Marcom Managers, and outside suppliers

Must be highly collaborative and able to work in a team-based environment

Excellent verbal, written, and presentation communication skills

Able to work calmly under pressure, evaluate situations, identify options, and implement effective solutions quickly and efficiently

Requires strong organizational and time management skills, highly detail-oriented, and able to handle multiple projects effectively

Must have a strong understanding of Marketing Automation

The Marketing Specialist is expected to promote a positive attitude, demonstrate initiative, professionalism, personal awareness, and integrity, and exercise confidentiality

15% travel may be required