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Zipline · 5 days ago

Lifecycle & CRM Marketing Lead

South San Francisco, CA

Full-time

Onsite

Senior Level

$170K/yr - $200K/yr

Zipline is on a mission to build the world’s first logistics system that serves all people equally. They are seeking a customer-centric, results-driven marketer to drive their customer lifecycle strategy, focusing on improving activation rates, product adoption, revenue, and customer retention.

DeliveryDronesElectric VehicleHome Health CareLogisticsRoboticsSupply Chain Management

Responsibilities

Own the end-to-end creation of highly targeted and personalized campaigns across email, push notification, and SMS in our customer engagement platform, Braze

Develop a strategy to increase increase LTV, reduce churn and improve retention

Analyze and optimize engagement campaigns with a focus on how messaging influences customer behaviors, including order frequency, product browsing, feature adoption, and habit formation

Build and manage an evergreen engagement calendar, proactively surfacing key seasonal, cultural, and content moments to deepen emotional connection and excitement around Zipline’s offerings

Own and evolve the user onboarding experience, partnering with Eng, Customer Success, and Creative to drive early activation and set the foundation for long-term engagement

Develop automated workflows including nurture sequences, follow-ups, event triggers, re-engagement campaigns, and retention workflows

Regularly conduct A/B tests on subject lines, content, segmentation, send times, and messaging to improve campaign performance and customer engagement

Qualification

Lifecycle marketing expertiseBraze proficiencyData-driven decision makingCampaign managementUser journey mappingStakeholder managementInterpersonal skillsSelf-starter