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Spring Health · 3 days ago

Lifecycle Marketing Lead, D2C

NYC Metro Area

Full-time

Hybrid

Senior Level

$147K/yr - $184K/yr

6+ years exp

Spring Health is on a mission to revolutionize mental healthcare by removing barriers to access. They are seeking a Lifecycle Marketing Lead to own and optimize the end-to-end journey for direct-to-consumer members, focusing on engagement, appointment bookings, and health outcomes.

Artificial Intelligence (AI)Health CareMental HealthmHealthWellness

Responsibilities

Design, execute, and optimize multi-channel marketing strategies (email, SMS, push, in-app, direct mail) that move D2C members through the funnel—from sign-up and onboarding through to ongoing care and health outcomes

Build personalized, automated lifecycle journeys that reduce drop-off, drive follow-up actions, and increase the rate and frequency of care engagement

Identify friction points in the D2C journey and develop targeted messaging and programs to improve activation, retention, and re-engagement

Partner with Product and Data teams to create timely, relevant interventions that influence behavior and health outcomes

Own a test-and-learn roadmap focused on optimizing performance across lifecycle campaigns

Run A/B and multivariate tests across creative, channel mix, timing, and segmentation strategies

Analyze behavioral and usage data to build hypotheses and improve touchpoint relevance

Stay up-to-date on D2C engagement strategies and bring innovative thinking to the table

Act as the marketing lead for our D2C member experience, collaborating closely with D2C Product, Data, Design, Engineering, and Clinical teams

Partner with Clinical Content and Creative to ensure all messaging is empathetic, accurate, and brand-aligned

Work with Marketing Ops and Martech to scale infrastructure and maintain operational excellence

Coordinate with other Lifecycle Marketing team members to ensure a holistic and consistent experience across audiences

Define and own key D2C lifecycle metrics such as onboarding completion, appointment booking rates, care engagement, and member retention

Partner with Analytics to track performance, uncover insights, and inform strategic decisions

Establish repeatable processes and ensure rigorous QA for all lifecycle campaigns and automations

Qualification

Lifecycle marketingD2C growth marketingMarketing automation platformsData analysisMulti-channel marketingTesting mindsetCollaboration skillsCommunication skillsCreative thinking

Required

6–10+ years in lifecycle, CRM, or growth marketing, ideally in a D2C, healthtech, or mission-driven organization

Proven experience building and scaling multi-channel, automated marketing journeys for a D2C audience

Deep familiarity with marketing automation platforms—Iterable strongly preferred

Strong analytical chops; you're comfortable digging into data and surfacing actionable insights

Solid understanding of behavioral and personalized marketing tactics

Strong communication and collaboration skills, with experience working cross-functionally

Creative and resourceful, with a strong bias for action and testing

A genuine passion for mental health and a respect for the people behind the metrics

Benefits

Health, Dental, Vision benefits start on your first day at Spring.

Employer sponsored 401(k) match of up to 2% for retirement planning

A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.

We offer competitive paid time off policies including vacation, sick leave and company holidays.

At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.

Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals.

Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.

Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription

Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care

Up to $1,000 Professional Development Reimbursement a year.

$200 per year donation matching to support your favorite causes.