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Mindgruve · 5 hours ago

Creative Director, Retail & Commerce

Denver, CO

Full-time

Hybrid

Lead/Staff, Director/Executive

$130K/yr - $160K/yr

5+ years exp

Mindgruve is a global digital agency focused on accelerating business growth through marketing and digital transformation. As the Creative Director, Retail & Commerce, you will lead a team of experts, fostering innovation while managing creative strategies for various clients in the retail industry.

AdvertisingAnalyticsBrand MarketingDigital MarketingDigital MediaE-CommerceEmail MarketingMarketingPredictive AnalyticsSEO

Responsibilities

Build & lead a high performing creative team across strategy, production & execution

Set clear goals and KPIs for the team that drives dynamic innovation & delivers operational excellence to our brand partners

Motivate & Inspire the creative team through effective communication, leadership & guidance

Provide thoughtful design and copy feedback to designers and copywriting on a regular basis

Craft sound plans to execute vision and strategies; effectively communicate those plans to the creative team

Lead team members with a clear vision and direction for their individual and team growth

Provide leadership to inspire, empower, engage and energize the team to achieve key objectives through team work and streamlined processes

Supervise a cross-functional team of graphic designers, copywriters and SEO specialists in the strategic development of messaging and deliverables

Prioritize work and resources across engagements, based on short-and long-term needs, and collaborate with project managers to develop work back schedules for both design and copy projects

Conduct brainstorming sessions with the creative team, maintaining strategic thinking to develop innovative and actionable initiatives

Review and approve art and copy developed by the team, while collaborating with the Brand Management team to ensure that deliverables address clients marketing and business goals /KPIs

Spearhead and manage content strategy for both small and large products, harnessing brand, design, copy, and digital technology

Set annual and quarterly goals with your team and hold each member accountable for reaching those goals

Collaborate with VP on resource planning and budgeting needs

Stay ahead of global design and copywriting trends and translate learnings and insights into actionable strategies for clients

Manage the top 10% of Mindgruve’s Retail & Commerce clients and deliver exceptional work that drives their brands forward

Guide the development of internal brand voice and style guides for Mindgruve clients, respective to each retailer

Deliver a cohesive and forward thinking creative strategy to clients that aligns with their brand identity, target audience and market trends

Manage the development of creative assets purposely designed to deliver action and built to drive value

Create unique lead-generating marketing funnels that guide shoppers through experiences using a variety of assets across channels

Collaborate with internal teams on campaign creation & messaging for all clients

Address concerns with clients around creative

Understand in detail what KPIs and performance metrics creative should be measured on and optimize creative accordingly

Conceptualize new ideas for clients that captivate and inspire their customers

Partner with the brand management team in order to find opportunities to foster and grow new opportunities for clients’

Be strategic in defining and meeting the performance marketing data-driven targets, goals and objectives of our clients

Participate in both existing client and new business efforts to increase revenue for Mindgruve

Collaborate with the Retail & Commerce department leaders on sales and marketing collateral, including pitch decks, case studies & white-papers

Research and understand creative opportunities to new, emerging marketplaces and relevant commerce platforms

Qualification

Adobe SuiteRetail & Commerce experienceTeam managementAmazon expertiseWalmart Connect expertiseCreative strategyAI tools familiarityContent management platformsLeadership skillsCommunication skills

Required

Strong portfolio of Retail & Commerce client work

Strong, illustrated proficiency in Adobe Suite (Photoshop and Illustrator a must, InDesign and AfterEffects a plus)

5-7+ years of experience contributing, participating, and presenting creative capabilities in a sales situation

5-7+ years of experience working with brands selling on Amazon, with a comprehensive understanding of Amazon creative capabilities, portals and customer touch points

3-5+ years of experience working with brands selling on Walmart Connect, with a comprehensive understanding of the Walmart Connect creative capabilities, portals and customer touch points

4+ years of team management and leadership experience

Knowledge of creative and content capabilities across major retailer marketplaces (e.g. Target, Macy's, PetCo, Costco etc.)

Familiarity using AI tools to streamline creative processes (ChatGPT, Adobe AI, Pebblely, etc.)

Familiarity with using content management / feedback platforms such as Talkoot and Pageproof a plus