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Carmichael Lynch · 6 months ago

Senior Media Planner/Search

Minneapolis (hybrid)

Full-time

Hybrid

Mid, Senior Level

$65K/yr - $75K/yr

3+ years exp

Carmichael Lynch is a company that believes in the power of combining strategy and creativity to help brands stand apart. They are seeking a Senior Media Planner/Search to lead paid search initiatives, optimize campaigns, and provide data-driven insights to improve client results.

AdvertisingDigital MediaPublic Relations

Culture & Values

H1B Sponsor Likely

Responsibilities

Keep up to date on industry news and supporting the communication of relevant updates to internal teams and clients

Support team leadership by proactively bringing new ideas to the table

Showcase clear understanding of the inner workings of the paid search interfaces (i.e. Google Ads)

Assist Associate Media Director in building out paid search plans for clients

Take ownership of basic paid search tasks including but not limited to, negative keyword research, account/campaign set up, bid strategy monitoring, identifying target keywords, etc

Create and manage PPC campaigns, including keyword research, bid management, and A/B testing

Manage account/campaign pacing and budget management

Proactively identify optimization efforts and testing opportunities

Analyze & report on paid search data on a weekly/bi-weekly/monthly & ad-hoc basis

Qualification

Paid Search/SEM experienceGoogle AdsGoogle Analytics 4Microsoft AdsPPC campaign managementGoogle ShoppingPerformance Max (PMAX)Unique thinkingTrustAttention to detailEffective communicationPresentation skillsIntegrity

Required

A minimum of 3 years of hands-on Paid Search/SEM experience

Working knowledge of Google Ads & Microsoft Ads

Experience managing multiple paid search accounts

Experience using Google Analytics 4

Go-getter, willing to jump in and own your work

Strong attention to detail

Ability to handle multiple tasks

Effective communication skills

Strong verbal and written presentation skills

Passionate and professional

Ability to contribute unique and original thinking and solutions

Ability to manage and prioritize personal workload effectively

Comfortable dealing with change

Ability to manage up well

Conveys integrity and trust

Preferred

Experience in organic search/SEO, using third party bidding tools (i.e. Search Ads 360), Google Looker Studio, and competitive insight tools (i.e. SEMRush) is a plus

Proficiency in Google Shopping and Performance Max (PMAX) campaigns is a plus

Benefits

Medical

Dental

Vision

401k (company matched 50% of first 6%)

PTO (vacation/sick time) allowance

18-week maternity leave

12-week parental leave

19 paid company holidays

Family Building Benefit (adoption, surrogacy benefit)

Tuition reimbursement

Company

Carmichael Lynch

Carmichael Lynch exists for a simple reason: to transform, instigate, rally and delight. It is a sub-organization of Interpublic Group.

Founded in 1962

Minneapolis, Minnesota, USA

201-500 employees

http://www.carmichaellynch.com/

H1B Sponsorship

Carmichael Lynch has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (1)

2024 (1)

2023 (2)

2022 (2)