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Erickson Senior Living · 2 days ago

Senior Manager, External Communications

Catonsville, MD

Full-time

Onsite

Senior Level, Lead/Staff

$100K/yr - $110K/yr

8+ years exp

Erickson Senior Living is one of the country’s largest and most respected providers of senior living and health care. The Senior Manager, External Communications will develop and execute external communications strategies to enhance brand messaging and reputation, while leading a team responsible for public relations and media engagement.

Hospital & Health Care

Responsibilities

Develop a creative external communications strategy for designated communities and their bi-annual plans, with the goal of effectively increasing prospect confidence, brand awareness, and the company and communities' reputation

Play a lead role in enterprise-wide communications support in response to critical incidents and issue management

Develop and execute earned media strategy for sharing key story messaging with top-tier national, local, and industry outlets. Cultivate strong relationships with influential media representatives and maintain an up-to-date list of key media contacts

Effectively manage direct reports, using leadership and relationship-building skills to serve as a culture carrier and mentor, and fostering skill development and team engagement

Serve as the main point of contact and administrator for designated community Facebook pages to support established social media goals

Serve as a spokesperson for designated communities as needed

Support the Director in refining external communications processes

Monitor media coverage and social media conversation related to Erickson Senior Living and its communities, evaluate outcomes, and leverage analytics for strategic decision-making

Qualification

Public relationsCrisis communicationsSocial media managementContent marketingMedia relationsTeam leadershipMicrosoft OfficeAnalytical skillsCross-functional collaboration

Required

Minimum 8 years of public relations and communications experience, including crisis communications experience, is required

Two or more years of supervisory experience is required

Proficient in Microsoft Word, Excel, PowerPoint, and Outlook, with ability to learn other internal database programs

Proficiency on both PC and Macintosh (OSX) computing platforms

Excellent writing, editing, and verbal communications (writing samples required)

Preferred

Experience navigating a large, complex organization and working with cross-functional teams is strongly preferred

Benefits

Medical, dental and vision packages, including an annual reimbursement for qualified wellness expenses, personal health coaching and telemedicine options

PTO Plans, PLUS company paid volunteer hours for eligible team members, in accordance with applicable state law

401k for all team members 18 and over with a company 3% match

Onsite medical centers, providing wellness visits and sick care for all team members over 18 years of age

Education assistance, certification reimbursement and access to over 6,000 courses through our online learning library, designed to enhance your current skills and build new ones

A "career for life" approach to professional and personal development for our greatest asset; our team members